Mobile Apps – Trying to Keep Up

by Joyce McKee on July 29, 2010

As a very proud iPhone 4 user, I am entering the world of mobile apps.  And the sheer number of apps seem daunting to assess and comprehend.  Which ones are the best?  How can I choose a good one and avoid a time sink in learning it only to discover it is not what I thought it would be?  And my questions can go on and on.

Earlier this year an independent study came out that found the mobile app industry would grow to $17.5 billion by 2012 with 50 billions in downloads.  The following is from a blog post from MobileBeat:

An independent study has found that the market for mobile applications will increase from $6 billion today to $17.5 billion in 2012. The study was commissioned by GetJar, the world’s second biggest mobile app store.

The study also reported that downloads of mobile apps will jump to 50 billion in 2012, a huge increase from 2009’s seven billion downloaded apps. The average price of mobile apps will also drop from $2.00 today to $1.50 in 2012.

Given the rise of smartphones, and mobile computing in general, these numbers aren’t too surprising. Apple currently runs the top mobile app store on iTunes which has more than 150,000 apps and recently surpassed three billion downloads. Google’s Android Marketplace houses more than 30,000 mobile apps, and Palm is kicking its developer support into high gear with its new Project Ares tool. Apps were also the main event in Microsoft’s recent demonstration of Windows Phone 7 Series.

The numbers also fall within range of a recent Gartner report that predicted revenue from mobile apps would quadruple between 2010 and 2013.

Conventions.net has a spot on their site where we can view iPhone apps which are out there and available for the event industry.  Here is a partial sample of that page:

conventions.net iphone apps Mobile Apps   Trying to Keep UpNow I am curious – what are your favorite apps?  What would you recommend for me and why?  I am looking forward to your coaching on this very important tool in my life.  You will find I am trainable!!

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