Yesterday’s lively #expochat was about the use of video at trade shows. Several relevant links were shared, and I want to pass them onto you. Thanks to Dana Freker Doody of The Expo Group for moderating our discussion {and having @ExpoTodd there).
This first one is from The Expo Group – the Top Ten Ways to Screw Up Your Marketing Videos:
Trade Show Videos
The IMTS show has a full video library and you can view it by clicking here.
Here is the link Rachel mentions in her Tweet: http://www.imts.com/exhibitor/market/60seconds.html
a2z Advice
Some solid advice is offered by a2z in their Innovation Insider publication. The blog post on SEO best practices for your event website videos shares the following:
- Start right. Start with some research.
Before you invest in recording and editing videos, dig deep into your site’s analytical reports, organic search metrics and feedback from past event participants. Ask critical questions to understand what your prospects and event participants are looking for, e.g.:
- Which keywords are currently bringing the most people to your site?
- Which pages are currently receiving the most traffic?
- Which pages are users exiting from most often?
- What are the most frequently asked questions by site visitors?
This exercise will enable you to identify the topics most in demand, or areas where your audience needs more support. The more thorough the research, the higher the chances that your videos will hit the right note with your event participants. - Place compelling content first.
Relevant, meaningful content delivered with style is the key to success. The first few seconds are crucial for engaging viewers. Put less focus on branding and more on what the video is about and what benefits the viewers will get from watching it.
For the remaining content, please click here.
Tweets From #expochat
Below are a few Tweets from our discussion yesterday:
What are your thoughts on the use of videos to boost interest in your show or your booth at a trade show?
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