Last week CEIR published a report entitled, The Effect of Economic Recessions on Exhibitions. CEIR has had the ability to look back over their data and compile a report which shows that even in a recession, trade shows are relevant. “The report’s findings indicate that even though attendance and exhibit space may decrease in recessionary periods, key buyers continue to attend each year and the percentage of attendees that actually have plans to purchase remains high.” www.ceir.org
If an exhibitor is well planned, they can have a solid performance at a show. In fact, they can scoop up some prospects because the competition is not there.
I believe that those exhibitors who are going to shows are serious about what take place in this wonderful face-to-face environment. However, there may be some exhibitors who need help in making sure their exhibit goals and plans are thoroughly thought out and actionable. This is where I have a solution.
Relevant – Timely Information – On Demand
On the member site of Let’s Talk Trade Shows, I have collected information which will help an exhibitor create the best trade show ever! I have spent countless hours going through material, conducting webinars, podcasts, etc. so that the member’s can easily obtain the correct information to do their jobs.
If you want more information on what is offered on the site, please click www.letstalktradeshowws.com/invitation
Let me know what your current challenges are so that they can be addressed here on the blog or on the Member’s site.
Remember to download my eBook, by clicking on the book cover. And I have 2 webinars which I conducted with Skip Cox on the Resource Page (above). Those 2 webinars detail the ROI Tool Kit which Exhibit Surveys, (they are about an hour and a half in length). Funded by a grant from the PCMA Educational Foundation to the Center for Exhibition Industry Research, this web-site was developed by Exhibit Surveys, Inc. in conjunction with the ROI Task Force of the International Association of Exhibitions and Events.
ROI Tool Kit webinars with Skip Cox,
Exhibit Surveys.
