There are millions of companies who are asking that question right now. Some have even made the decision to forgo their booth space purchase and pull out of a show. Now I must say IF YOU ARE NOT PREPARED TO GO – DO NOT GO!!
However, in this tight economy, buyers are showing up for shows and companies are in the evaluating process, even purchasing products and services they have seen on a show floor. See my recent blog post about Mortex Manufacturing and the two recent shows they attended with great success!
Reports from the show floor are as varied as people’s opinions. But if you want to know how to tackle this conundrum, listen to this brief presentation I pulled together for you. This will be the first of several videos I will offer to help you tackle this tough question.
Feel free to leave your comment!
ROI Tool Kit webinars with Skip Cox,
Exhibit Surveys.
{ 1 comment… read it below or add one }
Hi Joyce,
Very nice video. I think business that want to stay in business will realize that they must continue to spend money on marketing (and this includes trade show marketing), but spend it wisely. ~ Steve
PS. FYI the right side of your video doesn’t fit in the column and the text gets cut off. I’m using Firefox. You may want to check that out.