For the exhibitors who are participating in trade shows now, showing the value of those efforts to senior management is important. I have spoken of this before, Exhibit Surveys has created an ROI Tool Kit which can be used to show a return on event marketing efforts.
On this site I have a two part webinar with Skip Cox on the ROI Tool Kit. Just click on the Resources tab above and you can view these presentations. The first part covers the background research which went into developing this Tool and the second part goes over how to use the Tool Kit. All of this is free. Note: the two webinars are about an hour and half in length.
To sign up for this free application, head over to here.
If any one has used the ROI Tool Kit and wants to share their experiences, i would welcome your comments.
