This year’s trade show activities are being scrutinized for sure. Some companies are declining to participate, others are scaling back their footprint on the show floor, and the list can go on. However, the trade show function has proven itself over the years to be a great, reliable source of business leads. Business development needs leads for the sales funnel. Every lead is an important component for future growth.
So it is my hunch that companies who are participating in a trade show might be paying more attention to lead follow-up after the show. But is it true?
Is the trend for no follow-up after a trade show being REVERSED due to our current economic conditions?
So, I am on a mission, to determine if my “gut” is correct or not? Would you be willing to share with me what your company is doing with regards to the 2009 leads which have been generated at a show? Or if there is an upcoming show, what are your plans for lead follow-up?
I will share with you all the results of my investigation. This should be a fun and insightful effort!!
Until later…
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good informative post