In today’s business climate all marketing dollars are being scrutinized to understand the return on them. This holds true for the trade show and event world. Many companies are asking how can they show a return. Well there is good news for trade show exhibitors, the industry has available for you a free ROI Tool Kit.
This free Tool Kit was funded by a grant from the PCMA Education Foundation to the Center for Exhibition Industry Research. The model and website was developed by Exhibit Surveys in conjunction with the ROI Task Force of the International Association of Exhibitions and Events. The Tool Kit is accessible online.
Not that many companies are taking advantage of this powerful Tool Kit. So I am creating a new service whereby I will use the Tool Kit and then customize a PowerPoint presentation and show the return. I will add other research statistics (based on the company’s goals and objectives for the show) so it enhances the over dynamic of the presentation. This service will include my recommendations for next year’s show.
Listen in which I describe what I am up to:
There are more details on this page – www.letstalktradeshows.com/roi
I would love to hear from you on this effort. So either comment on the blog or call me (my number is at the bottom of the ROI page).
Until later…
