What if you could tell your boss the last trade show you exhibited in had a 12:1 return on the investment you made. Would they perk up and pay attention to this valuable marketing activity? I bet they would!!
Even though we are in the throws of a down economy, this does not mean that the trade show activity is useless. In fact, it quite the opposite. The remarks I have been hearing – the overall numbers of leads are down, but the quality is up. And really, which do you prefer – I am sure it is “quality”.
There is a free industry tool which can help you evaluate what the return was at your last trade show. It is called the ROI Tool Kit. I have mentioned it before. But today, I want to show you an example of what a completed summary would look like and challenge you to go to the site and fill out the numbers for your latest trade show.
This information has been provided by Skip Cox from Exhibit Surveys. To access this free tool, go here. The show Skip chose to review is Linux World and one of their exhibitors. As you can see there are pieces of information you need from the show organizer. A phone call to them will net you the desired information.
If you have questions regarding this fabulous tool, feel free to contact me. I have created a new service to help you with the ROI of your last show. So email me – joycemckee (at) letstalktradeshows.com. Or check out further details about this service here.
Until later…
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What a great tool! I have something similar on my site. Yours is much more comprehensive. It’s amazing how overlooked these numbers are by some companies. In my experience a lot of companies who you would think no better, are blindly going to a show year after year without doing this kind of analyses. Marketing is about implementing tactics, measuring and then utilizing the methods that get you a return on your money.
This is an extremely valuable service to provide.