One of the sponsors for tomorrow’s webinar is PRMconnect. The other two sponsors are Bartizan and IAEE. Today I want to focus our attention on PRMconnect and one of their products – Leadature.
Since launching last year PRMconnect trade show customers have had very successful experiences with PRMconnect’s Leadature product. Let me share some details about the product.
Only solution to merge digital literature distribution with lead management
- Generate Individual lead profiles
- Automatically connect leads with correct sales rep
- Literature click-through tracking
- For follow up rep will know what’s relevant to prospect.
- Be green, be paperless, and bring everything to every trade show (all marketing collateral)
One of their clients is in green energy and Leadature was a perfect fit and statement about their commitment to sustainability. Leadature also dramatically improved their lead follow up. Here is what they said:
We are a green energy company, our tagline is a “sustainable way of life,” and these products and services are true to the vision of our company. We all know, trade shows are not a sustainable industry, regarding moving from show to show, building and tearing down.
I so appreciate having a green solution, where leads are implemented, communications sent, in a virtual way, is all green.
Here are some examples of what we have come from and gone to with Leadature:
From: printing literature for every show, by show, expenses just for the literature were outrageous, a great portion of the overall expenses for the entire show.
From: paying for drayage – including and especially all the weight of the literature.
From: shipping charges – getting all the literature to and from the show. You’re paying for the weight shipping from just literature alone.
From: Graphic design for every brochure and print item – branding and rebranding the print items.
To:
From a cost expense, it is reduced to just the amount of production for the entire system.
Complete elimination of three line items that I no longer have to deal with. (above)
I have over 1800 different products, cannot bring all the different brochures I need, so now that I have Leadature, I can bring them all. In fact, I don’t even have to bring it. It’s already there, waiting for me, in virtual form. All of it.
Now let’s see what she has to say about the lead process and follow-up:
From:
Four weeks after the event, we are still sorting through leads to find out what people want and the best way to follow up.
To:
I am able to follow up in an instant. Most of our leads have all been contacted, with further information they seek, by the time I arrive at work on Monday.
I am able to move the process ahead more quickly. Four weeks out from the event, my sales team has almost followed up on every lead. That is impossible when doing this the traditional way.
Remarkable
I realize I am biased, but this resource should be reviewed for your next show. You along with their other happy customers can have a solution that is green and a follow up system that is immediate. This is why PRMconnect stands for Participant Relationship Management.
