In January 2010 the Exhibitor Magazine’s Exhibitor Media Group in conjunction with GetSynchronicity conducted this survey to learn how companies use social-media tools sites and tools for marketing purposes, including exhibit and event-marketing campaigns. Published by EXHIBITOR Media Group, the study is made possible through sponsor support from the following companies: GetSynchronicity, Skyline Exhibits Inc., Echelon Design, and Exhib-It Tradeshow Marketing Experts.
In the Executive Summary of this report they share:
“Those who are tapping into the marketing potential of social-media applications claim increased brand awareness, enriched relationships with clients and prospects, additional press coverage, increased event attendance, increased booth traffic, and even increased sales as direct results of their campaigns.
The so-called “free” services offered via social-media sites don’t come without their own fixed costs, as nearly a third of respondents currently using social media report spending six or more hours per week strategizing, executing, and monitoring their social-media presence. And nearly 10 percent of respondents dedicate 21 hours or more, per week, to their social-media campaigns.”
Here are just a couple graphs from the study I find to be of note. As you can view, only 46% have used social media for an event. I believe that this number will grow in the next year or so.
Has your company used social media as part of its exhibit-marketing efforts before, during, or after a trade show?
I am sorry that the first figure on this graph is hidden – it is 72.3%
So where does your company’s efforts stack up against this research? Please share with us!
To obtain the full report go to www.exhibitoronline.com.
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