Crowdsourcing the Final Content for My eBook

This year I am updating the eBook, The Secret of Achieving Brilliant Returns at Your Next Event: a Guide to Maximizing Your ROI and ROO.  The original book was written in 2008, before social media and virtual events had the predominance it does today.  And there were other sections that needed to be written to make it relevant for today’s exhibit manager.  Thus the need for the re-write.

Now this is where you come into the picture.

As I was writing the Experiential Marketing Chapter, it occurred to me that I was doing what so many traditional marketers do – push information out to an audience.  Yikes!!  Yes, I have been listening along the way, but I KNOW it is important to have my audience involved in the final product.

The timing of this brilliant insight and TS2 are perfect!!

This is my request of you – add examples, tidbits of vital information, and directions and insights gained from your experiences.  Here are the areas where you can contribute  your fingerprints of wisdom:

• Cost cutting efforts – where and how have you cut costs but still maintain the look and feel of your exhibit and produced the results you wanted?
• How “green” have you gone?  What have you started and/or accomplished in greening your exhibit?
• Lead follow up – how do you ensure total follow up?
• Bridging the sales and marketing gap – how have you successfully narrowed that gap?
• Experimenting in the virtual world – have you place your toe in those waters?
• Social media efforts – have Twitter and other social media efforts paid off in driving traffic and attention for your booth?
• Justifying and reporting on your shows – how are you demonstrating to management the “return” on your show results?

By the time I arrive at the show I might have these question turned into a top ten list for each category and then have you provide a top and an example which I can use in the eBook.  How does that sound to you?  This should be fun!!

I want to thank the sponsors who are underwriting this effort.  They are:

• 4imprint
• Alliance Tech
• Bartizan
• Event Technologies
• GetSynchronicity
• PRMconnect
• Skyline Displays
• The Trade Show Coach

You can submit your ideas in written form or via video.  It is my intention to use video throughout the eBook.  I am currently checking on all the technical requirements to accomplish that.

If you have any questions email be @ joycemckee [at] letstalktradeshows [dot] com.  If you are not attending TS2 you can still submit your information to me.

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