The topic of Green Marketing is predominant on most marketers minds. As I have been writing the 2010 edition of my eBook, The Secret of Achieving Brilliant Returns at Your Next Event: a Guide to Maximizing Your ROI and ROO, I have been uncovering a wealth of ideas about being “green.” Let me share one resource with you.
4imprint is a promotional products company out of Oshkosh WI. Rather than producing white papers they call them – Blue Papers. 4imprint defines the Blue Papers as “Documents to help improve the effectiveness of your marketing initiatives, spark ideas, and stimulate debate.” Not only are they in a PDF form, but they include a podcast variation. And they have a vast library of topics which relate to running any business. I am very impressed with these offerings.
One Blue Paper is on: Green marketing. The introduction states:
Green marketing is quickly making the shift from trendy marketing tactic to cultural movement as more and more consumers demand environmentally friendly products, made in a sustainable way. Green marketing is also about leveraging the green benefits of any product to appeal to the conscientious consumer.
I would recommend that you check out this 11 page Blue Paper and the wondrous library they have!
Please know that 4imprint is one of the sponsors for the 2010 edition of my eBook. So over time you will be hearing more about them and their offerings.
