Last week I placed a request on HARO (Help a Reporter Out) for Twitter and trade show stories. One of them I received was from Zsavonne Heathcock.
We saw your query on Help A Reporter Out and would like to contribute the success our client Eldorado Stone, manufacturers of the world’s most believable architectural stone veneer, experienced at the recent 2009 Kitchen Bath Industry Show (KBIS).
While Eldorado Stone is beginning to implement a social media program, they decided to start with a promotion of their new Gemstone™ Walls at the show. We at Merlot Marketing conduct all of their consumer public relations, so we tweeted about their new products in an effort to drive traffic to the Eldorado Stone booth. Prior to the show and our social media efforts, Eldorado Stone had no Twitter mentions.
During the show, we did the following:
- Tweet about the new products showcased at the show to a targeted audience of show attendees using the Twitter hashtag #KBIS
- Included links in the tweet to a YouTube video that was created to promote the new CandleWall of the Gemstone™ Wall series
- Tweet directly to editors attending the show about the new products they would see in the Eldorado Stone booth
- Additionally, we also promoted Eldorado Stone’s presence at the show through the use of a targeted Kitchen and Bath Industry Group on LinkedIn
As a result of our campaign, we garnered increased traffic to the Eldorado Stone booth, increased traffic to the Eldorado Stone website, increased views of the YouTube video featuring the new products and garnered PR coverage. Through our efforts we know we have increased awareness of the Eldorado Stone brand and the new product lines.
It is a great story and I want to thank Zsavonne. She can be contacted at: zsavonne@merlotmarketing.com
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