Archive for December, 2007

Why 2008 will be a great year to actively pursue trade show marketing…

Friday, December 28th, 2007

On December 10, 2007 Crain’s Publication B2B Magazine reports on their recent research of marketing executives.  I’ve posted the entire piece here and my comments are below:
‘BtoB’ survey finds marketers plan to increase budgets in 2008 Story posted: December 10, 2007 - 12:48 pm EDT Chicago—BtoB’s “2008 Marketing Priorities and Plans” survey found that 60.1% of [...]

Seth Godin’s secret for getting a ton of visitors to your trade show booth…

Thursday, December 27th, 2007

These days I am all over the internet doing research for Let’s Talk Trade Shows and some upcoming reports for 2008.

I found an interesting blog entry by Seth Godin on trade shows.

What results are you getting from Trade Shows?

Friday, December 21st, 2007

For years I have watched companies conduct all sorts of marketing activities in hopes of producing measureable results – sales.

They are hoping that the marketing activity, whether it is a direct mail campaign, a seminar or exhibiting at a trade show would gain the company new customers. And all too often

Get Access To Industry Leaders Face To Face at Trade Shows Like Expo Expo

Wednesday, December 19th, 2007

Chance meetings that turn into new relationships – that is the power of face-to-face events! As I was leaving the hotel last week and heading to the airport, I caught a ride with a fellow EXPO EXPO attendee. Mike Hatch is the Senior Vice President of a2z – one of the suppliers to the trade show industry. Even though

Emerge: Special Conference on Embracing Technology Enhance Customer Relationships

Thursday, December 13th, 2007

Yesterday at EXPO EXPO there was a special conference on technology called Emerge. A panel discussed the various emerging technologies which effect show organizers and ultimately their clients - the attendees and exhibitors. I was especially interested in the conversations around Web 2.0 and the use of social media.
The room was full of show organizers [...]

For Relationship Building With Prospects - Nothing Beats Face to Face

Monday, December 10th, 2007

There are many ways to get to know a prospect or customer and build a profitable relationship.

Every day we get email, faxes, snail mail, and phone calls. Personally, I like the telephone. It gives me the chance to keep in touch with the important customers and prospects in my life. But if I want to meet with a lot of qualified new prospects at one time, I go to a tradeshow.