Archive for January, 2008
« Previous EntriesAsking the Right Questions BEFORE Exhibiting at a Trade Show Is Key
Friday, January 25th, 2008It is an age old question – should we exhibit?
This question surfaces on a regular basis in all companies.
There are certain shows, based upon the great performance in the past are no-brainers.
But there can others which you may not know much about.
My research friend, Mike Courtney of Aperio Insights has given me a few questions [...]
On Being Remarkable In The Trade Show World…
Thursday, January 24th, 2008One of the blogs I check on a regular basis is Seth Godin’s blog.
My affection for him started with his book, the Purple Cow. And the main point of being REMARKABLE has stuck with me ever since.
I am always questioning – how can this be remarkable? That standard now affects this work – Let’s Talk [...]
Here’s The Difference Between The Old Way and The New at Trade Shows
Friday, January 18th, 2008In my previous post I had talked about the tool – MyCES Personal Planner for the CES attendees.
And today I have some numbers to share with you from BD Metrics – the power behind this necessary tool.
Before I go to the statistics, let me share this 3:34 clip of David Pogue and CNBC’s Bill Griffeth [...]
Macworld update: Critics are a dime a dozen
Wednesday, January 16th, 2008The technology world is getting a second helping of announcements this week with Macworld.
Yesterday the devotees of Steve Jobs were hanging on his every word. There were several bloggers who gave a moment-by –moment account of his keynote speech.
I must have missed that when Bill Gates spoke. The anticipation was running high for what he [...]
Video: The Best Kept Secret of Great Presentations
Tuesday, January 15th, 2008One goes to a trade show to share a message about products and services. How that message is delivered and what is contained in it - well, countless marketing meetings took place.
Last week I was reading an online publication from Cincom Systems - Expert Access newsletter.
In it, Steve Kayser, PR manger for Cincom, has a [...]
CES Proves Power of Face To Face Will Never Change
Friday, January 11th, 2008The media is now reflecting on the CES Show. It is over for 2008.
As I have been reading the various media posts, this one struck home.
I have been involved in the industry for 25 years. The topic of fact to face is not new, yet in today’s world it is so relevant.
Nothing can replace it.
Michelle [...]
The next best thing to being at CES… watch this video!
Thursday, January 10th, 2008The landscape of trade shows has changed dramatically over the last couple of years due to the use of video and how easily it can appear on websites.
Of course, the video from CES has been continuous. Whatever your favorite media, it is there – TV, cable, online newspapers, online magazines, blogs, etc.
Print media can only [...]