Archive for January, 2008
Next Entries »CES Update: How effective is this massive trade show?
Wednesday, January 9th, 2008No other show dominates the media like the CES show!!
The TV - cable reports, along with newspapers, blogs world wide report on all the activities that are currently taking place on and off the show floor.
For the journalists, CES made a distinction in their badges – they have ones for Press and ones for Bloggers. [...]
The world turns it’s attention to CES in Las Vegas
Tuesday, January 8th, 2008This week the Consumer Electronic Association holds its annual convention and exhibition in Las Vegas. It is the largest US show.
This is from their website:
The first CES took place in New York City in June of 1967 with 200 exhibitors and 17,500 attendees. Since then, CES has grown more than eleven-fold. Now 2,700 exhibitors, fill [...]
Why salespeople HATE trade show leads… (part 2)
Friday, January 4th, 2008A new survey finds most small businesses don’t track return on investment (ROI). While that is stunning in and of itself, the last line in the story explains yet again why salespeople HATE trade show leads…
- Joyce Mckee
Here’s the story, posted: January 3, 2008 - 1:32 pm EDT Villa Park, Calif.
A new study by the Sales [...]
Why salespeople HATE trade show leads…
Thursday, January 3rd, 2008Last month when I was walking the aisles of EXPO EXPO, there were several exhibitors who had a fish bowl where you could drop your card in and win “something”.
The lure of the special gift, many people will drop their card in with the hopes of winning the prize. But are those cards leads? Only [...]