Archive for February, 2008

Preparing for the Many Audiences at a Trade Show

Wednesday, February 27th, 2008

Last week I had a meeting with an old client who now has a new company and is going to a big show for them.
In our conversation I was pointing out to him that he needs to have several messages for the various audiences who show up.
Each group has its own [...]

Trade Shows Going Green?

Friday, February 22nd, 2008

If you have not had a chance to pick up your copy of the White Paper sponsored by Exhibitor Magazine – “An Inconvenient Booth”, you should.
You can find it at -
http://www.exhibitoronline.com/news/enn-display.asp?counter=5836
It was produced originally in the November Exhibitor Magazine, but in January has been made available to the industry. You must [...]

Technology Got You Pulling Your Hair Out?

Wednesday, February 20th, 2008

I have been learning all sorts of new technology for the next phase of Let’s Talk Trade Shows.
I have even written various younger family members, bragging about my technology accomplishments.
So when I saw this cartoon, I could sure identify with it.
Enjoy…
Joyce McKee

Are You Hearing The ‘Voice of The Customer’?

Tuesday, February 12th, 2008

The Voice of the Customer – this is something we should be listening to with avid interest. 
Our customers are constantly shifting and changing.  Are you listening?
Last week in the BtoB Magazine there was a promotional piece written by Kerry Gumas on the “’Voice of the Customer’ heard loud and clear” in their Endnote section.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080208/MEDIABUSINESS/812401936/1180/FREE
The questions Kerry [...]

The ROI Tool Kit: Unlocking The Mystery of Determining Trade Show ROI

Thursday, February 7th, 2008

Last week I had the privilege of being interviewed by USAE news writer, Kevin Eaton. 
He was asking for my comments and opinions on the new tool from Exhibit Surveys – the ROI Toolkit. 
The article will be coming out on February 12, 2008.
This effort was a collaborative effort by the Center for Exhibition Industry research (CEIR), [...]

More Proof Trade Shows Work! Are They Working For You?

Wednesday, February 6th, 2008

This week the Advertising Research Foundation has release a significant research report this week.
I have highlighted a couple of paragraphs from Brandweek, their online magazine. Please see the full release at http://www.brandweek.com/bw/index.jsp
Study: Purchase Intent Grows With Each Event
January 28, 2008
By Kenneth Hein
Getting up close and personal isn’t just for politicians. A new survey shows [...]

Trade Show Leads: Good Intentions Plus Follow Up Leads To The Sale

Monday, February 4th, 2008

Too often at a trade show, a booth person communicates to the attendee that there will be some type of follow up from their discussion. 
An expectation is set in the mind of the attendee that something will occur when they get back to their office. 
And maybe there are good intentions on the part of the [...]