Archive for April, 2008

The Wizardry of Web 2.0 – What Does That Really Mean?

Wednesday, April 30th, 2008

Yesterday I had the privilege of speaking to a group of show organizers about the topic of Web 2.0 and what it could mean to their shows. The group was MATSO – they are the largest shows in North America. It is a small, but powerful group.
Web 2.0 is all about community, I said.
Trade show [...]

How to Thrive – Not Just Survive – This Economy with Brilliant Marketing

Monday, April 21st, 2008

The tag line “being brilliant with the marketing basis” has been my theme throughout my consulting practice.
The Marriott Corporation had a program many years ago where they examined every facet of their business and sought ways to be “brilliant”.
That had an impact on me and I thought I could (and did) work with my clients [...]

Where Do Great Trade Show Marketing Ideas Come From?

Wednesday, April 16th, 2008

Ideas are made of inspiration. 
The successful ideas have follow through and flexibility as key ingredients.
So where did the idea for this blog come from? 
I would say inspiration. 
The whole concept of this site (and more) was born out of a thought that was given to me. 
Now it is my responsibility to make something out of that [...]

IAEE is Getting Social with LinkedIn and Facebook

Thursday, April 10th, 2008

It is a wonderful surprise to get a release from IAEE, the International Association of Exhibitions and Events, that they have groups on these two social media networks. 
I am a LinkedIn user and have been for quite awhile. 
My profile is at: http://www.linkedin.com/in/joycemckee
I have sent off my request to join the IAEE Group and am waiting [...]

‘Marketing During a Downturn’? Let The Numbers Do The Fighting For You…

Tuesday, April 8th, 2008

Research is one of my passions. 
I love asking questions and receiving answers. 
However, in my consulting role, I have seen companies take the exact same numbers and apply them differently, according to their unique corporate culture. 
It is fascinating to watch.
So in today’s environment where we are being bombarded with bad news of the economic downturn, I [...]

New: The Secret to Achieving Brilliant Returns on Your Next Event

Friday, April 4th, 2008

The finishing touches are being made to an eBook that will be released on April 22, 2008. 
I have had a great deal of fun pulling together some important information for you to have the best show ever!
The eBook outline a proven formula for event success. 
If it followed and all the steps utilized correctly, events can [...]

How To Master The Marketing Mind Game…

Wednesday, April 2nd, 2008

Marketing is a mind game – getting your mind wrapped around the prospects mind and providing solutions can make you a winner!
So the question arises – how to peak into the minds of your customers and prospects?
Ask questions.
Be prepared for the answers, too.
Here is one idea on asking questions of your customers and prospects:
Create a [...]