Archive for June, 2008

The Invisible Exhibitor – a Fascinating New White Paper

Thursday, June 26th, 2008

Last week my friends at The Expo Group unveiled 2 White Papers that could have a profound impact on the world of trade shows. The White Papers are:

The Invisible Exhibitor - What Your Exhibitors Aren’t Telling You (and Why That Matters for the Future of Your Show)
The Invisible Attendee - What Your Attendees [...]

Planning = Success

Thursday, June 19th, 2008

Following up on leads captured at a trade show seems to be such a monumental task for many companies.  When I see the statistic from CEIR that 80% of trade show leads are never followed up, I just shake my head in disbelief.  Why?  Why?  Why?
Recently I was having a conversation [...]

 
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Your Five Step Formula For Trade Show Success…

Wednesday, June 11th, 2008

All too often the correct information to solve a problem is not readily available.
If there is expertise in-house, you can walk down the hall and talk with someone on “how to “solve the issue.
But what happens if there is no one in-house who can answer your questions?
If you are well connected with business associates, you [...]

Being Disconnected from Critical Resources

Tuesday, June 10th, 2008

All too often the correct information to solve a problem is not readily available.  If there is expertise in-house, you can walk down the hall and talk with someone on “how to “solve the issue.  But what happens if there is no one in-house who can answer your questions?  If you [...]