Archive for August, 2008
Conversations - the integral essence of face to face marketing
Friday, August 29th, 2008Engaging in conversations at an event is the reason a company takes the time, money and effort to participate in an event. The point of such conversation is to ensure that prospects or customers can share their business requirements and have exhibitors respond with appropriate information. You may ask yourself how often this kind of [...]
Nuggets of Wisdom from Exhibit Surveys
Friday, August 22nd, 2008My colleague, Ian Sequeira from Exhibit Surveys, has written an excellent White Paper on - Fish in a barrel, or filling your nets? Proprietary events vs. exhibitions in the B2B high tech industry www.exhibitsurveys.com/whitepapers
This White Paper clearly outlines the benefits of each type of event - the private event, and the exhibition at a trade [...]
Driving Prospects Away with Your Generic Messages
Tuesday, August 12th, 2008Earlier this month I attend TS2 in Philly. TS2 is a trade show for trade show people. So one would expect them to know a thing or two about marketing for a trade show. Well as industry averages have it - some are right on and others have missed the mark.
Let’s learn from those who [...]
Leveraging Every Aspect of a Trade Show
Friday, August 8th, 2008Today Ed Jones and I discuss a very important element of trade shows - those important scheduled meetings that take place at the event.
Ed Jones was one of the presenters at TS2 last week (www.constellationcc.com) and I attended his session. One point that stood out for me from his presentation was the importance of all [...]
Nothing Can Replace Face to Face Marketing
Tuesday, August 5th, 2008Last week’s TS2 was filled with fun reacquainting with business colleagues and the pleasures of meeting wonderful new potential associates!!
Opportunities abound for these meetings at the speaker’s lounge, educational sessions, the trade show floor, cocktail receptions, meals, and even traveling to and from the airport. One never knows when one or more of these meetings [...]