Archive for October, 2008
How to Justify Those Exhibit Dollars
Thursday, October 30th, 2008In light of current economic challenges, some managers want to cut marketing budgets. But what if those dollars were producing solid leads for your firm? Management would think twice about those cuts.
If trade show participation is done correctly it can produce measurable returns for a company. But most exhibit managers do not know how to [...]
Something as Basic as a Business Card - How Can You Forget It?
Friday, October 24th, 2008One of the fun aspects of this blog is that I have the privilege of meeting new people. Recently I was talking with Steven Leon of ShowStoppers about his service offering. www.showstoppers.com They create within a trade show a PR event. More than 1,000 journalists have attended ShowStoppers @ CES events for three consecutive years. [...]
Uncertain Times Call for Creative Thinking and a Solid Plan
Wednesday, October 22nd, 2008The turbulence of the economy will undoubtedly manifest itself on the trade show floor. There will be exhibitors who will not even go to the show, as well as a group that does go, but is not totally prepared. Then there is the elite exhibitor who is not only prepared, but is ready to demonstrate [...]
Wisdom for the Economic Storms
Thursday, October 9th, 2008In the world of events and face to face marketing there is a repository of vast knowledge - Doug Ducate. One can ask a question and this incredible resource has answers, backed up with statistics and wisdom.
I have the privilege to facilitate the Center for Exhibition Industry Research’s (CEIR) new blog. In this week’s post [...]
Are You Prepared for Your Next Show??
Wednesday, October 1st, 2008Sounds like a Boy Scout question. But in the world of trade shows, an exhibitor NEEDS to be prepared. In fact, I will recommend that if you are NOT prepared - don’t go. I am sure that sounds harsh, but it is so true. Your lack of preparation will greatly diminish any returns you might [...]