My client, PRMconnect, is setting up their booth today for Expo!Expo! As a a first time exhibitor at the show, they are joining the ranks of suppliers who have great solutions for the exhibitor community. We have had numerous discussions as they approach this important show on what will it take to capture the attention of the attendees. Below is their press release for your review:
PRMconnect Introduces Revolutionary Lead Management System and Calls on Conference Organizers to DUMP the Box!
New LeadatureExpress™ for Show Organizers Offers Revenue Share Plan
[Chicago, IL – December 3, 2010] Encouraging show managers to DUMP the Box and revolutionize the exhibit lead & literature process for their exhibitors, PRMconnect is proud to announce immediate availability of LeadatureExpress™. Designed for easy use by show organizers and exhibitors, Leadature Express offers:
- Revolutionary lead capture and qualification capabilities
- Instant electronic literature distribution
- Real-time metrics
The benefit to show organizers is broad functionality not offered by any other product. Using LeadatureExpress, exhibitors can easily upload their product literature, branding elements and input custom lead qualification questions all from a step by step wizard process. Users can configure the leading tracking and literature system to work with almost any web enabled device in the exhibit (iPads, notebooks, smartphones), allowing literature to be instantly delivered to visitors based on their interests, and tracking what customers read & forward in real-time, long after the show is over.
“Leadature Express was created by a team that has spent decades in the trenches of the exhibit and events industry and seen firsthand the limitations of current lead capture and qualification systems,” explained Dean Hills, PRMConnect Digital Strategist. “Every feature of this program was developed to help show organizers and exhibitors capture– and easily share — the information they need to succeed in their jobs and get their customers the product details they need, instantly.
PRMConnect offers show organizers a Show Organizer Plan designed to generate revenue for the show while providing the enhanced functionality and significant value of LeadatureExpress to each exhibitor. The Show Organizer Plan expands on the onsite customer service available to attendees and tutorials as well as discounts for Leadature equipment options. Show organizers will appreciate the revenue sharing opportunities and complimentary use of Leadature for the distribution of their conference materials, before, during & after the event.
LeadatureExpress will be introduced at IAEE’s ExpoExpo in Booth #204, December 8, 2010 in New Orleans. Show organizers who demo the new product will be entered in an hourly drawing for a Kindle.
PRM Connect
PRM Connect is powering revolutionary technology for the convention industry including Leadature™ and Leadature Express™. PRMConnect, the participant relationship management experts. For more information, visit www.prmconnect.com.
What do you think? If you see me on the show floor, stop me and share you thoughts about their “approach”. I am ALWAYS in the mode: analyze, learn and improve!! See you in New Orleans.
{ 1 comment… read it below or add one }
I like how the benefit to show organizers is broad functionality not offered by any other product. That seems very interesting. Do you guys offer a service or is this a blog.? I use a company called http://www.atlanticexhibits.com and I have had success. I am looking to grow my business throug htrade shows. I am new to this but have seen good results so far