The ROI Tool Kit can be used for both pre-show planning as well as post show assessment. The focus of today’s blog post is on the post show feature, an ROI assessment of your last show.
To obtain your access to the ROI Tool Kit, please go here. You will need to sign up as a member to utilize it.
There will be 14 questions you will need to answer so that the powerful analytic can do its job and produce the ROI on your show. Some of the questions are simple, like the name and dates of the show. And there are a couple of questions you will need to contact the show organizer and gather that data, like the net attendance figures.
Below are graphics from the Tool Kit which shows the information that must be gather for it to function correctly. This is a sample piece. Skip Cox of Exhibit Surveys formulated this example around Linux World.
The 14 questions in the first graphic produce the results in this second graphic. And in this example, the results are wonderful. Wouldn’t the boss like to see results like this from the money invested at a show?
On this site, under the Resources Tab (above) you can listen to 2 webinars I conducted with Skip Cox on the Tool Kit. These webinars cover both aspects of this Tool (pre-show and post show). The total time on the webinars is about an hour and a half.
Now if you are under a time crunch and need help producing an ROI assessment using the Tool Kit, I have a new service which might be of interest. Click on the tab above, ROI Analysis.
Let me know if I can be of any assistance during this process. Contact me at joycemckee (at) letstalktradeshows (dot) com. In a future post,I would like to highlight the results you have achieved.
