Last year, I found this cartoon from MarketingSherpa and as 2012 CES is being wrapped up, I am wondering if the sales teams will feel like this on Monday?
Trade Show Lead Follow-up
Unfortunately, far too many exhibitors will let those leads go the competition since they have no follow-up plans. It is such a shame to have spent all that time, money and effort to create a lead and then let it go to another company.
If you need an outsource company for lead follow-up, I know of a couple of excellent ones I can highly recommend. Just email me at joycemckee [at] letstalktradeshows [dot] com.
If you have time (about an hour), I conducted a webinar on trade show lead follow-up and you can watch it here.
