Next week, The International Center for Exhibitor and Event Marketing (ICEEM) is hosting a webinar and I am presenting the section on blogging. The session description is as follows:
There’s no question that a company’s blog is a vehicle for communication with its key audience. These community members like to be informed on what is transpiring within the company. So it is only natural that hearing about “what’s happening” at an upcoming exhibition will whet their appetite for the face-to-face event. In this webinar, attendees will learn from peers who are successfully using company blogs to promote, live blog and recap various aspects revolving around a show. Also, how to use social media, especially YouTube, Flickr to compliment the blogging activity. Grabbing the attention of fellow bloggers and the media will also be explored.
The second half of the webinar will be on QR Codes. Based on my QR Code hunt on the Expo! Expo! show floor, I found Brett Goldberg, CEO of Synqware. Working with my client, ICEEM we secured Brett as the other presenter. In their promotion piece, ICEEM says:
Now more than ever, it is essential to make sure all bases are covered when planning to use a face-to-face event to engage new and existing customers. In a unique offering, The Center has married two industry experts who will discuss blogging and QR Codes. These technologies and how they are positioned can make a critical difference in the marketing plan and ROI. Plan now to attend the Thursday, February 23 webinar by registering here. The webinar will be presented at 12:00 p.m. – 1:00 p.m. CDT.
I hope you can join us for this informative session. If you have any stories regarding you company blog platform and how you used it for a trade show activity – I am interested!! At this moment, I am gathering my material for the PowerPoint deck. Please contact me at joycemckee [at] letstalktradeshows [dot] com.
