The buzz on the Internet about the new book, Trust Agents is a testament to the prowess of Chris Brogan. His tangible examples of how trust is built demonstrates that we can do it too. Read his blogs, hear him speak and now own his new book – all show the value of being a trust agent.
Here are a couple of quotes from marketers I respect and trust:
“This one’s a keeper. If you do business online (or do business with people who have ever been online) or know someone who once used a computer, I strongly suggest you get smart about the ideas in this book.” Seth Godin
“Every marketer needs to learn from the smart ideas in this book. The authors have so blatantly practiced what preach in this book that they’ve earned the right to tell us about trust. So, yes, get the book, but also follow and learn in real time too. Chris and Julien have nailed the number one most important ingredient for success in marketing, particularly as today’s successful marketing relies very heavily on social media.” John Jantsch Duct Tape Marketing
Now for my experiment – Joyce as a Trust Agent in training. Using the example of the movie, Julie & Julia I plan to work through Chris’ book and blog posts, devouring them and putting them into practice. Like Julie in the movie, I will “cook” up something every day for the next 365 days and see how my stature as a Trust Agent climbs over that time. This should be quite enlightening as I learn and apply the skills necessary to be a online Trust Agent. In my off line world of consulting, my clients value me and I hold their trust. Now to expand that to online world and beyond.
Most likely I will create another blog site to record this process. Are you along for the ride? I would covet your insight and comments as we go along this path. It should go something like this: Chris “says” and Joyce implements and over time we will see results.
If Chris can do this, I as a student of Chris can achieve this too!!
Now off the get my Thesis theme and start the design of that other blog site. Stay tuned…
PS Go buy Chris’ book!! I am getting several copies. http://bit.ly/buy-ta
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