Comments on: Back to Talkin’ Trade Shows http://www.letstalktradeshows.com/533/back-to-talkin-trade-shows/ A Collaborative Community for Trade Show Success Tue, 20 Jul 2010 14:50:14 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Mike Mitrevski http://www.letstalktradeshows.com/533/back-to-talkin-trade-shows/comment-page-1/#comment-1084 Mike Mitrevski Wed, 02 Sep 2009 13:47:30 +0000 http://www.letstalktradeshows.com/?p=533#comment-1084 This is some great advice. Engaging your client and prospect base before at trade show is certainly key. Having your target audience visit your booth will give you some real face time with your customers - something that seems to be missing in the digital age. Pre-trade show mailers are an effective marketing tool to drive traffic to your booth. Once you know which leads are visiting you, you can qualify them right on the spot, and make your interaction with that potential customer more personal. Trade shows are the perfect opportunity to build relationships. This is some great advice. Engaging your client and prospect base before at trade show is certainly key. Having your target audience visit your booth will give you some real face time with your customers – something that seems to be missing in the digital age.

Pre-trade show mailers are an effective marketing tool to drive traffic to your booth. Once you know which leads are visiting you, you can qualify them right on the spot, and make your interaction with that potential customer more personal. Trade shows are the perfect opportunity to build relationships.

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