http://www.letstalktradeshows.com/54/planning-success/ A Collaborative Community for Trade Show Success Tue, 20 Jul 2010 14:50:14 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://www.letstalktradeshows.com/54/planning-success/comment-page-1/#comment-194 Pinnacle Trade Show Displays Sat, 28 Jun 2008 14:16:48 +0000 http://www.letstalktradeshows.com/?p=54#comment-194 Hi Joyce, I'm surprised I haven't stumbled across your blog before, but I've bookmarked it now for further reading. It stuns me that 80% of leads aren't followed up after a show. Frankly, it's hard to believe. If it's really true - what a huge waste. I do believe many companies and exhibitors lack a good trade show plan, and as the saying goes, "failing to plan is planning to fail". I don't think trade show marketing is that unique from other marketing methods though - some companies get it, some don't. Some are successful, some aren't. For those companies and exhibitors that do want to be successful at trade show marketing, it looks like your blog has a lot to offer them. And if they recognize the importance of their trade show display and are looking for high-impact, custom-printed trade show displays, I think I know where they might find those as well. ~ Steve :) Hi Joyce, I’m surprised I haven’t stumbled across your blog before, but I’ve bookmarked it now for further reading. It stuns me that 80% of leads aren’t followed up after a show. Frankly, it’s hard to believe. If it’s really true – what a huge waste. I do believe many companies and exhibitors lack a good trade show plan, and as the saying goes, “failing to plan is planning to fail”. I don’t think trade show marketing is that unique from other marketing methods though – some companies get it, some don’t. Some are successful, some aren’t. For those companies and exhibitors that do want to be successful at trade show marketing, it looks like your blog has a lot to offer them. And if they recognize the importance of their trade show display and are looking for high-impact, custom-printed trade show displays, I think I know where they might find those as well. ~ Steve

]]>