There are a number of companies who are considering whether they should participate in a trade show this fall and winter. With the recession continuing, is it the correct move for you? The new White Paper from Exhibit Surveys shares what exhibitors must consider for the near term. The title is: Looking past the recession: Exhibition strategies for the interim.
Synopsis: Exhibitions are down, but far from out. Real time findings from the current recession indicate cause for optimism, including sustained audience quality levels. Also, even though exhibitor budgets are down and will likely trail the recovery, the perceived value of exhibitions as a marketing tool not only remains intact but is enhanced in terms of its role within the vogue of “experiential marketing.” While discernment of the depth, duration, and breadth of this recession is still difficult, metrics that track the health of the industry and the economy show hints of a turnaround that may begin late this year. In the meantime there are strategic moves the industry can employ, particularly in terms of its key constituencies, as it rides out the storm so it may exploit the coming recovery period from a position of strength.
To obtain your free copy of this valuable White Paper, click here.
Please share with us your plans for the fall and winter trade shows.
ROI Tool Kit webinars with Skip Cox,
Exhibit Surveys.
{ 3 comments… read them below or add one }
This is interesting. While trade show attendance is certainly different then in previous years – you’re more likely to find that the people that do attend trade shows are more likely to do business with you. There are less people there just for networking, and more people looking for a specific service – which will only be a benefit to the exhibitor.
I agree. People that attend trade shows are more likely to do business with you. I know that in the promotional products and custom business gifts industry that trade shows are essential.
Hi all. I recently used trade show models at my last expo. What a great asset. They brought in the crowds and created hundreds of new leads. Great to work with and friendly as well as intelligent. Heres a link to the company I used who were also great to work with. Definitely a company you should work with.
http://www.creativeeventadditions.com/…/…_Talent.html
http://www.creativeeventadditions.com