Autumn is here and there is a show on your calendar. As you prepare for it there are several tips I want to suggest so that this show can be the best show ever!
First – make sure there is a solid plan for follow-up on every lead that is capture at the show. Typically, there will be several lead categories and each one should have an appropriate message and follow-up strategy for that group.
Second – Invite EVERYONE to come see you at the show. This means getting invitations out early enough with a compelling message that your customer or prospect would “plan” to come see you during the show hours. Use this communication activity to discuss why you are at the show and if there is something new or enhanced being introduced.
Third – Use Twitter. Depending upon your audience, I would suggest that you use Twitter to drive traffic to the booth or related activities at the show. This instant messaging tool can notify those that are following you on “what’s happening”.
Fourth – Every conversation is important – you never know who you will meet and where. So make sure all of your personnel are at their very best behavior. A casual conversation can turn into a huge order.
If you need more ideas and help, I recommend that you check out the Membership side of Let’s Talk Trade Shows. Just click on the red book cover and read what the site is all about.
Until later…
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Great Tips!
One thing to consider also, is how will you be collecting your leads. Just asking people to hand over their business card is effective, however it does not yield as many leads as other methods. Holding a contest where people drop their business cards in a ballot is one of the best ways to get leads. Its inexpensive, fast, and yields a higher lead turnover then simply asking people for their information.
The Tradeshow Mentor
http://tradeshow-mentor.blogspot.com/