Last week I conducted a brief webinar for National Business Media (NBM) on the ROI of Trade Shows. It was a free event for their exhibitors. But you can watch it, if you are interested!!
You can find the webinar on the Bright Talk site, here.
In the NBM webinar, I highlighted the ROI Tool Kit which was created by Exhibit Surveys. It is a FREE tool that any exhibitor can use. And I highly recommend that you check it out. Not only does it calculate the ROI of a show, it has a Pre-Event module which helps an exhibitor determine booth size, personnel, etc. The “what if” capabilities are tremendous! As an example, if you are currently a 10 x 10, you can place in the variables to be a 10 x 20 and “see” what your outcome might be.
On this site are two webinars I conducted with Skip Cox on the Tool Kit. The webinars are 90 minutes long in total – so you have a through understanding. On the Resources Tab above is where you will find those webinars.
Soooo, if you are a marketing do-it-yourself-er there is enough quality information on this site to get you and your calculator going. However, if you need some help along the way, I have a service where I will gather your information about a show and produce a report showing the ROI on that show. The Tab above ROI Analysis has all the pertinent information.
Let me know how I can help with this very important analysis.
ROI Tool Kit webinars with Skip Cox,
Exhibit Surveys.
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