In light of current economic challenges, some managers want to cut marketing budgets. But what if those dollars were producing solid leads for your firm? Management would think twice about those cuts.
If trade show participation is done correctly it can produce measurable returns for a company. But most exhibit managers do not know how to produce the necessary reports on their shows so that management would look closer at the results. The industry now has at its disposal a wonderful new ROI Tool Kit. Funded by a grant from the PCMA Educational Foundation to the Center for Exhibition Industry Research, this web-site was developed by Exhibit Surveys, Inc. in conjunction with the ROI Task Force of the International Association of Exhibitions and Events.
The great news - this ROI Tool Kit is FREE!!
Earlier this year I conducted a webinar with Skip Cox, President of Exhibit Surveys on the ROI Tool Kit. The original intent was to have this information for the paid members’ site of Let’s Talk Trade Shows. However, with the economic turmoil currently transpiring, I have decided to make it available to anyone who wants to listen. The 2 webinars are about one and a half hours in length. So you need a chunk of time to watch it. But the information is so valuable that it might help you internally show the results of your 2008 trade shows.
You can find the ROI Tool Kit at http://roitoolkit.exhibitsurveys.net/Home/Welcome.aspx. You will have to sign up to log in, but it is free.
In the RESOURCE section of this site, if you click on that tab, it will take you to the webinars Skip and I created.
Let me know how this works for you. And don’t forget to get your free download of my eBook. Just click on the red book cover on the right.
ROI Tool Kit webinars with Skip Cox,
Exhibit Surveys.
{ 1 comment… read it below or add one }
hi Joyce,
Good topic and nice tool (ROI Tool Kit). I hope trade show exhibitors will use it if they need to justify exhibiting. We sell trade show displays and are often asked these days if we are seeing any economic slowing. It’s hard to tell at this point since we’re entering the slower winter season anyway, but I hope companies will continue to understand that one needs to invest in the business to stay in business, and smart marketing is just the kind of investment a business must continue to make. As you point out, “if trade show participation is done correctly” it is well worth it. Good that the ROI Tool Kit is there to show it.
~ Steve, Pinnacle Trade Show Displays