http://www.letstalktradeshows.com/91/how-to-justify-those-exhibit-dollars/ Trade Show Tips, Research and Advice - helping You have the best show ever! Thu, 09 Feb 2012 23:12:23 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.letstalktradeshows.com/91/how-to-justify-those-exhibit-dollars/comment-page-1/#comment-733 Pinnacle Trade Show Displays Fri, 31 Oct 2008 19:23:10 +0000 http://www.letstalktradeshows.com/?p=91#comment-733 hi Joyce, Good topic and nice tool (ROI Tool Kit). I hope trade show exhibitors will use it if they need to justify exhibiting. We sell trade show displays and are often asked these days if we are seeing any economic slowing. It's hard to tell at this point since we're entering the slower winter season anyway, but I hope companies will continue to understand that one needs to invest in the business to stay in business, and smart marketing is just the kind of investment a business must continue to make. As you point out, "if trade show participation is done correctly" it is well worth it. Good that the ROI Tool Kit is there to show it. ~ Steve, Pinnacle Trade Show Displays hi Joyce,
Good topic and nice tool (ROI Tool Kit). I hope trade show exhibitors will use it if they need to justify exhibiting. We sell trade show displays and are often asked these days if we are seeing any economic slowing. It’s hard to tell at this point since we’re entering the slower winter season anyway, but I hope companies will continue to understand that one needs to invest in the business to stay in business, and smart marketing is just the kind of investment a business must continue to make. As you point out, “if trade show participation is done correctly” it is well worth it. Good that the ROI Tool Kit is there to show it.
~ Steve, Pinnacle Trade Show Displays

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