One of the joys of a trade show is seeing old and dear colleagues. Last week’s EXPO EXPO was no exception. It is wonderful to renew our relationships and hatch new ones.
One topic which was on most people’s mind is our current, historic economic times. Economic challenges are not new to many in our industry. There have been tough times before and we have weathered those storms. It is always refreshing to speak with someone who has the insight and wisdom during these storms and his advice is timeless.
I spoke with Francis Friedman of Time and Place Strategies. I pose the question about what “works” and he talked about the VALUE both the exhibitor must provide those that attend an event. So the value proposition from an attendee’s perspective is important to remember – if I attend the show – will I hear and see solutions to the many problems I am facing? Is it worth the time and effort to spend a day or two gaining knowledge and practical insight to bring back to my office and solve issues facing us today?
In my conversation with Francis we discuss value and how to deliver it in a down economy. I would be grateful to gain your insights, and the lessons YOU have learned from previous downturns in our economy. Post a comment for us.
