Blog Webinars
Is There a Blog in Your Future?
[Note: this webinar was recorded - so, you can still have access to it.]
Having a blog is the doorway to the social media world. It is a starting point for a conversation with your audience.
“If you have a business, you need a blog. A blog can help position you as the expert in your field. You already know a great deal about the products you sell or the services you offer. A blog gives you the opportunity to easily share that knowledge with thousands of interested people across the globe.” Source: All Business
Here is what you will learn during this content-rich webinar:
- Decision criteria for starting a blog
- What are the risks and the rewards for this effort?
- What are you missing by NOT having a blog?
- Blog basics
- This covers the technology behind your blog – all the considerations of augmenting the blog to your website, or
- How your blog can be your website via Wordpress
- Blog writing
- What do you say?
- How often should you post?
- What happens if you have writer’s block? [There are over 100 ideas in the Resource Guide to help you get unstuck.]
- How to get high profile Guest bloggers to write FOR you and drive their traffic to YOUR site
- Creating your blogging community – the Law of Reciprocity, how bloggers want to help one another
- How to get your audience beyond “lurking” and comment on your blog
- What you can do to “seed” some comments
- How to evaluate if your blog is aiding your marketing communication plan
- What statistics do you need to measure effectiveness – the top 5 indicators of blog health. How to know if your blog is alive or dying.
- The costs of blogging – time, money and effort
- Crisis plan – what to do if the “shit hits the fan” – Finding the Blog E.R. and how to perform CPR on it.
As a participant you will receive:
- The 33 minutes Webinar
- The PowerPoint Slides
- A 73 page electronic Resource Guide with graphic examples, website links and other related content to expand on what was presented.
- A follow-up phone consultation with me to insure you know what your next steps should be. In other words, now that you know this, what do you do?
Bonus Gift
Once you have signed up, you will immediately receive my exclusive Twitter plan - Creating a Tweet Fest for Your Next Exhibit – to drive additional traffic to your next exhibit.
Investment
For a small investment of only $97.00 – you can find out what no one else is telling you about the subtleties of blogging in the business environment. You will get a recording of the webinar, The Resource Guide and the Tweet Fest Action Plan.
Money Back Guarantee
I am so convinced you will be thrilled with this webinar, I offer an unconditional guarantee: If , for any reason this webinar does not satisfy you, a refund will be cheerfully given.
Buy today – and learn how you can propel your marketing efforts to another level.
Go Here to Buy the Webinar
Reference for Joyce’s Blog Work
Joyce McKee is a blogger and has 2 blogs of her own and then blogs for 2 of IAEE’s entities – CEIR and The International center for Exhibits and Event Marketing. Here is what Cathy Breden Executive Director of CEIR has to say:
The Center for Exhibition Industry Research (CEIR) realized that the need existed for CEIR to host a blog as an additional element of its marketing and public relations efforts in promoting the value of face-to-face marketing. CEIR contracted with Joyce McKee, of Joyce McKee & Company, to host the blog. Working with staff, a calendar of postings was developed to coincide with new research reports being released. Says Cathy Breden, CAE, CMP, executive director of CEIR, “As a small staff, we would not have been able to launch and host the blog ourselves with the same level of success that Joyce has brought. Joyce is very engaging when she interviews people for the blog. With her guidance and working with the CEIR team, we have been able to extend the brand of CEIR and its work. We could not be more pleased.”
ROI Tool Kit webinars with Skip Cox,
Exhibit Surveys.