business marketing

Great Title and Event! “How to Get Rich in Your Niche…”

Saturday, January 3rd, 2009

My colleague, Susan Friedmann is holding a webinar next Wednesday, January 7th, on the topic - How to Get Rich in Your Niche: Strategies for Success.  For those that read this blog who are small business owners or service professionals, this is a must attend webinar.  I have been an attendee in many of [...]

Update on Bad Marketing Data

Wednesday, December 31st, 2008

This information confirms what I was talking about in my last post.  It is nice to see some research backing my thoughts up.  The article is from BtoB Magazine.
Study: Bad marketing data harms demand creation
Story posted: December 22, 2008 - 1:44 pm EDT

Did you know that there are a million errors in your contact database?

Tuesday, December 23rd, 2008

One of my tasks this holiday time is to update by contact database.  I am scanning in the business cards I collected from EXPO EXPO, so I know those folks are at their current location.  However, in this tough economic climate, there are thousands of people who have lost their job, or companies who [...]

Exhibitor’s Value Proposition

Wednesday, December 17th, 2008

One of the joys of a trade show is seeing old and dear colleagues. Last week’s EXPO EXPO was no exception.  It is wonderful to renew our relationships and hatch new ones.
One topic which was on most people’s mind is our current, historic economic times. Economic challenges are not new to many in our industry. [...]

Recession Data On The Value of Marketing Through Downturn!

Monday, November 17th, 2008

I received this article from the Go To Market Strategies (www.go-to-marketstrategies.com) folks and felt it was very worthy to share with you. Some times looking back can aid our perspectives. Enjoy!

“We know the anxiety is rising for many of you as the economy falters. We know it is tempting to begin the slashing [...]