From the category archives:

Business Marketing

Twitter Follow Up from CES

February 1, 2010

The Tweet Fest Plan I am offering is going to have some enhancements.  There will be a Swipe File of other exhibitor tweets which have been used from various shows.  I will review them and pick out the very best ones.  It is my plan to be on a constant quest for the best Tweets [...]

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The ROI of Trade Shows

January 25, 2010

Last week I conducted a brief webinar for National Business Media (NBM) on the ROI of Trade Shows.  It was a free event for their exhibitors.  But you can watch it, if you are interested!!
You can find the webinar on the Bright Talk site, here.
In the NBM webinar, I highlighted the ROI Tool Kit which [...]

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Hubspot: Pulling Out of Trade Shows

January 20, 2010

This email came out last week and I thought it would be a good point of discussion for us.  I would like to be in the position they say they are – getting more leads via their blog than actually at a trade show.  Not many companies can say that, or I have not heard [...]

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All Eyes Are on CES This Week

January 4, 2010

This week the trade show and technology worlds will have their attention directed to Las Vegas and the annual Consumer Electronic Show – CES.  The show opens on January 7th and runs through the week-end.
Last year there was negative press that the show’s numbers were down. But I thought that having 110,000 + show up [...]

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The Gifts From EXPO EXPO

December 15, 2009

Reflecting back on last week’s EXPO EXPO – I must say it was one of the best shows I have attended!!   I felt as if I were given wondrous gifts. And let me explain why:

The educational sessions were outstanding.  I wish I could have been in two places at once to hear some sessions [...]

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