From the category archives:

Business Marketing

Using Videos to Invite Attendees to Your Booth

January 4, 2012

Let’s take a look at what CES has done to encourage their exhibitors to use video as a part of the invitation process to see them at CES.  This was the third year for this contest which was titled:Visit Me at CES 2012. “This video contest is an excellent opportunity for our exhibitors to set [...]

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Accountability for Your Trade Show Efforts

December 28, 2011

There are many reasons exhibitors do not evaluate their trade show efforts.  One reason, the CEO does not believe that marketing can prove itself via numbers.  Yet you want a seat at the revenue table along with your peers. In your heart of hearts you know it was a good show.  The sales manager snagged [...]

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The Push for Year End Numbers

December 15, 2011

It has been a good year with cautious optimism abounding.  The show floor of Expo! Expo! was filled with companies “doing business.”  I was pleased to see the floor busy until the final hour and then it became a bit sparse. It was a good show. Like so many other companies, I am making a [...]

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On the Hunt – Best QR Codes at Expo! Expo!

November 28, 2011

Next week in Las Vegas, Expo! Expo! will be held and the trade show floor will be open on December 7, 2011.  Our event suppliers will be showing off their products/services and enticing show organizers to consider them as future partners.  So what marketing tactics will they be using?  I wonder if they might have [...]

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Social Media’s Impact on Trade Shows

November 14, 2011

Recently, I was interviewed by John Buchanan for an article he was writing for Association Conventions & Facilities.  The article is titled: Integrated Event Marketing – Leveraging Technology to Connect and Engage. Below is the beginning of the article and one of my quotes.  You can read the entire article by clicking the link above. [...]

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