From the category archives:

Business Marketing

A Case Study: Selecting an Internet Supplier for a Trade Show – 3rd Annual Mixed Martial Arts World Expo

March 5, 2012

This is a story related by Paul Paone, Show Organizer and President (Meetings Technology Expo, Mixed Martial Arts World Expo, STS Challenge). A critical element in today’s trade show technology environment is dependable Internet access. Exhibitors demand this service to demonstrate online software, sign-up new customers, and stay in touch via email. Show management requires [...]

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Where Are All of the Trade Show Lead Follow-up Success Stories?

February 29, 2012

We know that many exhibitor’s do not thoroughly follow-up leads after a show.  However, there are some who do!  Although we do not hear about them.  These smart marketers are quietly securing orders and adding to their revenue stream by diligently contacting the leads from the last show.  They may be doing it as an [...]

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Is There a “Fix” for Poor Trade Show Lead Follow-up?

February 22, 2012

Today’s #expochat is on the topic of trade show lead follow-up.  This is a subject which I have extensive knowledge of, due to owning a boutique call center, where one of our activities was scrubbing leads.  I could write a book on this topic, but for today let me present some ideas as food for [...]

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When a Respected Company Becomes Irritating

February 20, 2012

Hubspot is a great company!  I respect them and the content they produce.  However, I am getting  frustrated with them.  You see I attended one of their small business webinar back in December.  I wanted to check out what they had to offer and see if it was a match for me, at this time.  [...]

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New Tool – Never Write the Same Email Twice

February 15, 2012

Yesterday, I receive an email from Ian Framson, Trade Show Internet regarding a new productivity tool.  His email contained this: We’re excited to announce our upcoming Beta launch of GmailPop — a new productivity tool for Gmail and Google Apps that allows you to create, save, and share frequently used email templates with your entire [...]

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