From the category archives:

Podcasts

Something as Basic as a Business Card – How Can You Forget It?

by Joyce McKee on October 24, 2008

One of the fun aspects of this blog is that I have the privilege of meeting new people. Recently I was talking with Steven Leon of ShowStoppers about his service offering. www.showstoppers.com They create within a trade show a PR event. More than 1,000 journalists have attended ShowStoppers @ CES events for three consecutive years. Well, he was saying that some PR folks come to register for his event and they DO NOT have a business card on them. Incredible?

That leads me to another new colleague. Reno Lovison. His company is Business Card to Business www.businesscardtobusiness.com. He has written a book – Turn Your Business Card Into Business. Reno and I had a brief conversation about business cards and the world of face to face marketing at events. I can tell you I will have more conversations with Reno in the future. We are both on the same page when it comes to the basics like a business card. And we talk how this tool can be used brilliantly to obtain business. Listen in to our conversation and then let me know what you think.

PS  Do not forget to get your copy of my eBook – just click on the red book cover and enjoy!!

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Uncertain Times Call for Creative Thinking and a Solid Plan

October 22, 2008

The turbulence of the economy will undoubtedly manifest itself on the trade show floor. There will be exhibitors who will not even go to the show, as well as a group that does go, but is not totally prepared. Then there is the elite exhibitor who is not only prepared, but is ready to demonstrate [...]

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Conversations – the integral essence of face to face marketing

August 29, 2008

Engaging in conversations at an event is the reason a company takes the time, money and effort to participate in an event.    The point of such conversation is to ensure that prospects or customers can share their business requirements and have exhibitors respond with appropriate information.  You may ask yourself how often this kind of [...]

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Planning = Success

June 19, 2008

Following up on leads captured at a trade show seems to be such a monumental task for many companies.  When I see the statistic from CEIR that 80% of trade show leads are never followed up, I just shake my head in disbelief.  Why?  Why?  Why? Recently I was having a conversation with an acquaintance, [...]

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