Podcasts
Something as Basic as a Business Card - How Can You Forget It?
Friday, October 24th, 2008One of the fun aspects of this blog is that I have the privilege of meeting new people. Recently I was talking with Steven Leon of ShowStoppers about his service offering. www.showstoppers.com They create within a trade show a PR event. More than 1,000 journalists have attended ShowStoppers @ CES events for three consecutive years. [...]
Uncertain Times Call for Creative Thinking and a Solid Plan
Wednesday, October 22nd, 2008The turbulence of the economy will undoubtedly manifest itself on the trade show floor. There will be exhibitors who will not even go to the show, as well as a group that does go, but is not totally prepared. Then there is the elite exhibitor who is not only prepared, but is ready to demonstrate [...]
Conversations - the integral essence of face to face marketing
Friday, August 29th, 2008Engaging in conversations at an event is the reason a company takes the time, money and effort to participate in an event. The point of such conversation is to ensure that prospects or customers can share their business requirements and have exhibitors respond with appropriate information. You may ask yourself how often this kind of [...]
Planning = Success
Thursday, June 19th, 2008Following up on leads captured at a trade show seems to be such a monumental task for many companies. When I see the statistic from CEIR that 80% of trade show leads are never followed up, I just shake my head in disbelief. Why? Why? Why?
Recently I was having a conversation with an acquaintance, Sherrie [...]