From the category archives:

The Secret to Achieving Brillant Returns at Your Next Event

The Tale of Two Exhibitors

May 2, 2011

At the end of a recent trade show, Bob, an exhibitor, sighed as he rushed to finish packing up his display to catch his flight home. He couldn’t wait to get out of there. It had been his worst show to date, he was sure. Just then, Mark, another exhibitor just a couple of booths [...]

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The Effective Key for Face-to-Face: Quality Booth Staffers

January 19, 2011

To be blunt, this moment you have been waiting for – why waste it? The bestselling book, Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell, informs us: “A person watching a silent two-second video clip of a teacher he or she has never met will reach conclusions about how good that teacher is [...]

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Showing the Return on a 2010 Trade Show

November 8, 2010

In today’s business climate all marketing dollars are being scrutinized to understand the return on them.  This holds true for the trade show and event world. Is the boss asking for the numbers from a particular show activity? Well, there is good news for trade show exhibitors, the industry has available for you a free [...]

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Sharing Trade Show Secrets

October 8, 2010

Happy Friday!!  Let’s talk about my new eBook and entice you to download it, read it and apply some of the ideas for your next event.  Every one wants to know the “secrets” for event success.  And this eBook has very definite descriptions of how to achieve trade show success. In a September 2010 blog [...]

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