From the category archives:

Trade Show News

Exhibitor Education via Webinars

by Joyce McKee on March 9, 2010

I just finished my third webinar for the National Business Media (NBM) and their exhibitors.  I am still on a high – the presentation and Q & A time was awesome [she humbly thinks].  But I wanted to let you know you can access these webinars for FREE!!  Obtaining the correct information so you can better plan for the trade show activity is critical.

Here are the links to the other two webinars:

Each webinar is about a half an hour in length.  If you have any questions after reviewing them, please let me know.  joycemckee [at] letstalktradeshows [dot] com.

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Why You Should Exhibit During a Recession!

June 22, 2009

This article is brought to us by  Ian K. Sequeira. He is the Executive Vice President for Exhibit Surveys.
It’s the perfect storm: the premier Convention in your industry lands squarely in the midst of a major recession.
Marcomm budget constraints, often the first on the block, are looming or have already landed. And this exhibition, which [...]

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Show Me the Money!

April 21, 2009

In today’s business climate all marketing dollars are being scrutinized to understand the return on them.  This holds true for the trade show and event world.  Many companies are asking how can they show a return.  Well there is good news for trade show exhibitors, the industry has available for you a free ROI Tool [...]

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CEIR Needs Your Input

April 15, 2009

Cathy Breden, the Executive Director of CEIR, is soliciting your opinions.  Here is the information from her:
As an exhibition industry professional, you know that the exhibition industry is evolving and continually changing. To gauge the extent that digital marketing affects exhibition success, the Center for Exhibition Industry Research (CEIR) is partnering with [...]

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What is the Cost of a Trade Show Lead?

February 27, 2009

By now you know that I am a research junkie – I love research!!  That is one of the reason I hang around the Center for Exhibition Industry Research (CEIR).  This week they published a new report,The Cost Effectiveness of Exhibition Participation: Part 1. It is Report SM 37 and you can find it at [...]

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