From the category archives:

Trade Show News

TSNN Webinar with Michelle Bruno

by Joyce McKee on September 30, 2011

On October 18th at 1PM EST, Michelle Bruno will conduct a webinar on the topic:

The Attendee Experience: Tips, Tricks, and Technology to Keep Them Coming Back

With so many options to choose from, trade show organizers are having a tough time these days determining which strategies, tactics, and tools really enhance the live attendee experience and what sends their prospects packing. Choosing between the “must have,” “like to have,” and “probably don’t need” platforms, apps, and gadgets is challenging, but deciding which of the tips, tricks, and technologies will result in satisfied, loyal customers is an imperative.

This webinar is a review of what’s hot, what’s not, and what works to keep attendees stimulated, productive, relaxed, and connected during the show. Because, in today’s uber-connected world there’s no where to hide if you’re not paying attention.

Michelle Bruno, Principal of Bruno Group Signature Events will be the presenter.  She develops content marketing strategies and content that drives lead generation campaigns for live event organizers, suppliers, and technology companies.  Michelle is a former meeting planner and exhibition organizer who writes and blogs for leading meetings and exhibition industry publications. With experience in face-to-face meetings as a supplier, organizer, and professional writer, she has the experience and insight to chronicle emerging technologies and their impact on meetings, conferences and exhibitions.

This webinar is based on one of her articles for TSNN written on August 2, 2011.  The title was, An Attendee’s Trade Show Technology Wish List.

Michelle is a trusted colleague and I highly recommend that you be a part of this webinar.  I plan to listen in and learn!  To register, please click here.

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Trade Show & Event Suppliers: You GOT It. They NEED It. Learn the NEXT Steps

September 2, 2011

Introducing an online conference exclusively for trade show & event suppliers called, From Conversations to Contracts.  Let’s Talk Trade Shows is gathering show organizers, thought leaders and experts to answer the question: how does a supplier become a trusted partner with a show organizer? The idea for this conference has come from some “newbie” suppliers [...]

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How Hot is it in Dallas??

August 3, 2011

This pretty much sums it up!!

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Walking Exhibitor 2011 in Rich Erschik’s Shoes

March 30, 2011

Yesterday I asked my dear colleague Rich Erschik to share with me what was taking place on the the show floor of Exhibitor 2011 – and he did!!  He is presenting this Thursday on the subject: Lead Follow-Up, WTF? (What’s the Formula?) Rich’s shoes are meant for walking – but he has to get them [...]

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Sweet Success at Exhibitor 2011

March 29, 2011

From what I am picking up here in McKinney TX – all is going well at Exhibitor 2011 and I am thrilled for the exhibitors and attendees.  They are reporting a 12% increase in attendance!! PRMconnect at Exhibitor 2011 One of my clients is PRMconnect and they have sent me a photo from the show. [...]

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