Trade Show News

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Nothing Can Replace Face to Face Marketing

Tuesday, August 5th, 2008

Last week’s TS2 was filled with fun reacquainting with business colleagues and the pleasures of meeting wonderful new potential associates!!
Opportunities abound for these meetings at the speaker’s lounge, educational sessions, the trade show floor, cocktail receptions, meals, and even traveling to and from the airport.  One never knows when one or more of these meetings [...]

Here’s an Invitation to Join The Top Tier Exhibitors…

Tuesday, May 6th, 2008

The last few months I have been very exciting for me as I have been working on a site where I gather and share critical information for exhibitors, so they can have the best show ever!
That site is now open for business and I wanted to let you know about it.
Exhibitor education can be a [...]

IAEE is Getting Social with LinkedIn and Facebook

Thursday, April 10th, 2008

It is a wonderful surprise to get a release from IAEE, the International Association of Exhibitions and Events, that they have groups on these two social media networks. 
I am a LinkedIn user and have been for quite awhile. 
My profile is at: http://www.linkedin.com/in/joycemckee
I have sent off my request to join the IAEE Group and am waiting [...]

‘Marketing During a Downturn’? Let The Numbers Do The Fighting For You…

Tuesday, April 8th, 2008

Research is one of my passions. 
I love asking questions and receiving answers. 
However, in my consulting role, I have seen companies take the exact same numbers and apply them differently, according to their unique corporate culture. 
It is fascinating to watch.
So in today’s environment where we are being bombarded with bad news of the economic downturn, I [...]

New: The Secret to Achieving Brilliant Returns on Your Next Event

Friday, April 4th, 2008

The finishing touches are being made to an eBook that will be released on April 22, 2008. 
I have had a great deal of fun pulling together some important information for you to have the best show ever!
The eBook outline a proven formula for event success. 
If it followed and all the steps utilized correctly, events can [...]

Riding The Waves of The Economic Tide

Thursday, March 13th, 2008

Yesterday the Dow was up over 416 points – the best single day growth in 5 and half years.
The word dramatic is being used – and it was most certain a correct description of the day.
We are being battered with all sorts of economic news – some good and some not so good. [...]

Trade Shows Going Green?

Friday, February 22nd, 2008

If you have not had a chance to pick up your copy of the White Paper sponsored by Exhibitor Magazine – “An Inconvenient Booth”, you should.
You can find it at -
http://www.exhibitoronline.com/news/enn-display.asp?counter=5836
It was produced originally in the November Exhibitor Magazine, but in January has been made available to the industry. You must [...]

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