From the category archives:

Trade Show News

Susan Friedmann and Her Magic Exhibit Wand

February 24, 2011

My dear colleague, Susan Friedmann has written a two part blog post I found very interesting and wanted to share it with you.  If you like it and want to see Part One, click here. Exhibiting Magic: 13 Awesome Quick Trade Show Fixes – Part 2 In the wonderful world of exhibiting, and as the [...]

Read the full article →

Creating a Memorable Exhibit – a Webinar this Thursday

February 21, 2011

Key Ingredients to Make Your Exhibit Memorable – Brand Promotions to Your Target Audience, Hire the Right Booth Staff, Offer Product Demos On February the 24th, The International Center for Exhibitor and Event Marketing is holding a “must see” webinar on the topic above.  I would encourage you all to attend with me.  The moderator [...]

Read the full article →

Marketing Budget Numbers: The Trade Show Figure

February 14, 2011

If you have been a reader of mind for any length of time, you know I LOVE numbers.  So when I am out on the internet and uncover some good numbers I like to share them with you. I found this interesting research report, Go-to-Market Strategies’ Sales & Marketing 2010  Industry Study.  In the introduction [...]

Read the full article →

Gain a Competitive Edge – Follow-up All Your Leads

January 7, 2011

Last year I conducted a well attended webinar on the important topic of lead follow-up.  I wanted to make sure my new readers knew about this free resource.  Below is a description of the content.  If you want to view it, please click here. Trade Show Lead Follow-up: The Ultimate Competitive Edge Your booth was [...]

Read the full article →

Marketing Budget Allocation for Trade Shows

December 1, 2010

There is a new report out: 2011 B2B Marketing Benchmark Report – Budget Basics created by MarketingSherpa and brought to us by Vocus.  In the document are many charts and statistics MarketingSherpa has collected.  The 16 page report should be downloaded by my readers and reviewed. In the Executive Summary Jen Doyle, Senior Research Analyst [...]

Read the full article →

← Previous Entries

Next Entries →