Trade Show News
« Previous Entries Next Entries »More Proof Trade Shows Work! Are They Working For You?
Wednesday, February 6th, 2008This week the Advertising Research Foundation has release a significant research report this week.
I have highlighted a couple of paragraphs from Brandweek, their online magazine. Please see the full release at http://www.brandweek.com/bw/index.jsp
Study: Purchase Intent Grows With Each Event
January 28, 2008
By Kenneth Hein
Getting up close and personal isn’t just for politicians. A new survey shows [...]
Here’s The Difference Between The Old Way and The New at Trade Shows
Friday, January 18th, 2008In my previous post I had talked about the tool – MyCES Personal Planner for the CES attendees.
And today I have some numbers to share with you from BD Metrics – the power behind this necessary tool.
Before I go to the statistics, let me share this 3:34 clip of David Pogue and CNBC’s Bill Griffeth [...]
Macworld update: Critics are a dime a dozen
Wednesday, January 16th, 2008The technology world is getting a second helping of announcements this week with Macworld.
Yesterday the devotees of Steve Jobs were hanging on his every word. There were several bloggers who gave a moment-by –moment account of his keynote speech.
I must have missed that when Bill Gates spoke. The anticipation was running high for what he [...]
CES Proves Power of Face To Face Will Never Change
Friday, January 11th, 2008The media is now reflecting on the CES Show. It is over for 2008.
As I have been reading the various media posts, this one struck home.
I have been involved in the industry for 25 years. The topic of fact to face is not new, yet in today’s world it is so relevant.
Nothing can replace it.
Michelle [...]
The next best thing to being at CES… watch this video!
Thursday, January 10th, 2008The landscape of trade shows has changed dramatically over the last couple of years due to the use of video and how easily it can appear on websites.
Of course, the video from CES has been continuous. Whatever your favorite media, it is there – TV, cable, online newspapers, online magazines, blogs, etc.
Print media can only [...]
CES Update: How effective is this massive trade show?
Wednesday, January 9th, 2008No other show dominates the media like the CES show!!
The TV - cable reports, along with newspapers, blogs world wide report on all the activities that are currently taking place on and off the show floor.
For the journalists, CES made a distinction in their badges – they have ones for Press and ones for Bloggers. [...]
The world turns it’s attention to CES in Las Vegas
Tuesday, January 8th, 2008This week the Consumer Electronic Association holds its annual convention and exhibition in Las Vegas. It is the largest US show.
This is from their website:
The first CES took place in New York City in June of 1967 with 200 exhibitors and 17,500 attendees. Since then, CES has grown more than eleven-fold. Now 2,700 exhibitors, fill [...]