Trade Show News
Next Entries »CES Update: How effective is this massive trade show?
Wednesday, January 9th, 2008No other show dominates the media like the CES show!!
The TV - cable reports, along with newspapers, blogs world wide report on all the activities that are currently taking place on and off the show floor.
For the journalists, CES made a distinction in their badges – they have ones for Press and ones for Bloggers. [...]
The world turns it’s attention to CES in Las Vegas
Tuesday, January 8th, 2008This week the Consumer Electronic Association holds its annual convention and exhibition in Las Vegas. It is the largest US show.
This is from their website:
The first CES took place in New York City in June of 1967 with 200 exhibitors and 17,500 attendees. Since then, CES has grown more than eleven-fold. Now 2,700 exhibitors, fill [...]
Why salespeople HATE trade show leads… (part 2)
Friday, January 4th, 2008A new survey finds most small businesses don’t track return on investment (ROI). While that is stunning in and of itself, the last line in the story explains yet again why salespeople HATE trade show leads…
- Joyce Mckee
Here’s the story, posted: January 3, 2008 - 1:32 pm EDT Villa Park, Calif.
A new study by the Sales [...]
Why 2008 will be a great year to actively pursue trade show marketing…
Friday, December 28th, 2007On December 10, 2007 Crain’s Publication B2B Magazine reports on their recent research of marketing executives. I’ve posted the entire piece here and my comments are below:
‘BtoB’ survey finds marketers plan to increase budgets in 2008 Story posted: December 10, 2007 - 12:48 pm EDT Chicago—BtoB’s “2008 Marketing Priorities and Plans” survey found that 60.1% of [...]
Emerge: Special Conference on Embracing Technology Enhance Customer Relationships
Thursday, December 13th, 2007Yesterday at EXPO EXPO there was a special conference on technology called Emerge. A panel discussed the various emerging technologies which effect show organizers and ultimately their clients - the attendees and exhibitors. I was especially interested in the conversations around Web 2.0 and the use of social media.
The room was full of show organizers [...]
For Relationship Building With Prospects - Nothing Beats Face to Face
Monday, December 10th, 2007There are many ways to get to know a prospect or customer and build a profitable relationship.
Every day we get email, faxes, snail mail, and phone calls. Personally, I like the telephone. It gives me the chance to keep in touch with the important customers and prospects in my life. But if I want to meet with a lot of qualified new prospects at one time, I go to a tradeshow.
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