From the category archives:

Trade Show News

Gain a Competitive Edge – Follow-up All Your Leads

January 7, 2011

Last year I conducted a well attended webinar on the important topic of lead follow-up.  I wanted to make sure my new readers knew about this free resource.  Below is a description of the content.  If you want to view it, please click here. Trade Show Lead Follow-up: The Ultimate Competitive Edge Your booth was [...]

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Marketing Budget Allocation for Trade Shows

December 1, 2010

There is a new report out: 2011 B2B Marketing Benchmark Report – Budget Basics created by MarketingSherpa and brought to us by Vocus.  In the document are many charts and statistics MarketingSherpa has collected.  The 16 page report should be downloaded by my readers and reviewed. In the Executive Summary Jen Doyle, Senior Research Analyst [...]

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What Does It Take to Become a Show Organizer Preferred Supplier?

November 29, 2010

Have you ever wondered what it takes to get in the door and win business from a show organizer? Last week I had a conversation with Ian Framson of Trade Show Internet.  His company is a new supplier to the trade show community, and he was quizzing me on how to win mind-share of a [...]

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A New Mobile App for the Event World

November 3, 2010

In a blog post dated October 21st, I discussed how mobile apps for events were exploding onto the market.   Today I would like to introduce you to a new entrant –The Expo App by MoblMedia. Before I tell you why this app is different from all others, let me explain how I came to know [...]

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New Trade Show Web Portal Launch Last Week

March 30, 2010

A new website for the Trade Show industry was launched.  Take a look at www.conventioncenterplace.com (CCP) it is a web portal designed specifically for the exhibitor, attendee and business traveler. The founders of CCP realized people could not find a website that combined all of the products, planning tools and city services that a trade [...]

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