Trade Show Resources

Nuggets of Wisdom from Exhibit Surveys

Friday, August 22nd, 2008

My colleague, Ian Sequeira from Exhibit Surveys, has written an excellent White Paper on - Fish in a barrel, or filling your nets?  Proprietary events vs. exhibitions in the B2B high tech industry   www.exhibitsurveys.com/whitepapers 
This White Paper clearly outlines the benefits of each type of event - the private event, and the exhibition at a trade [...]

The Invisible Exhibitor – a Fascinating New White Paper

Thursday, June 26th, 2008

Last week my friends at The Expo Group unveiled 2 White Papers that could have a profound impact on the world of trade shows. The White Papers are:

The Invisible Exhibitor - What Your Exhibitors Aren’t Telling You (and Why That Matters for the Future of Your Show)
The Invisible Attendee - What Your Attendees [...]

Being Disconnected from Critical Resources

Tuesday, June 10th, 2008

All too often the correct information to solve a problem is not readily available.  If there is expertise in-house, you can walk down the hall and talk with someone on “how to “solve the issue.  But what happens if there is no one in-house who can answer your questions?  If you [...]

How to Thrive – Not Just Survive – This Economy with Brilliant Marketing

Monday, April 21st, 2008

The tag line “being brilliant with the marketing basis” has been my theme throughout my consulting practice.
The Marriott Corporation had a program many years ago where they examined every facet of their business and sought ways to be “brilliant”.
That had an impact on me and I thought I could (and did) work with my clients [...]

The ROI Tool Kit: Unlocking The Mystery of Determining Trade Show ROI

Thursday, February 7th, 2008

Last week I had the privilege of being interviewed by USAE news writer, Kevin Eaton. 
He was asking for my comments and opinions on the new tool from Exhibit Surveys – the ROI Toolkit. 
The article will be coming out on February 12, 2008.
This effort was a collaborative effort by the Center for Exhibition Industry research (CEIR), [...]

Here’s The Difference Between The Old Way and The New at Trade Shows

Friday, January 18th, 2008

In my previous post I had talked about the tool – MyCES Personal Planner for the CES attendees.
And today I have some numbers to share with you from BD Metrics – the power behind this necessary tool.
Before I go to the statistics, let me share this 3:34 clip of David Pogue and CNBC’s Bill Griffeth [...]

Video: The Best Kept Secret of Great Presentations

Tuesday, January 15th, 2008

One goes to a trade show to share a message about products and services.  How that message is delivered and what is contained in it  - well, countless marketing meetings took place.
Last week I was reading an online publication from Cincom Systems - Expert Access newsletter. 
In it, Steve Kayser, PR manger for Cincom, has a [...]