From the category archives:

Trade Show Resources

Nuggets of Wisdom from Exhibit Surveys

August 22, 2008

My colleague, Ian Sequeira from Exhibit Surveys, has written an excellent White Paper on – Fish in a barrel, or filling your nets?  Proprietary events vs. exhibitions in the B2B high tech industry www.exhibitsurveys.com/whitepapers This White Paper clearly outlines the benefits of each type of event – the private event, and the exhibition at a [...]

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The Invisible Exhibitor – a Fascinating New White Paper

June 26, 2008

Last week my friends at The Expo Group unveiled 2 White Papers that could have a profound impact on the world of trade shows. The White Papers are: The Invisible Exhibitor – What Your Exhibitors Aren’t Telling You (and Why That Matters for the Future of Your Show) The Invisible Attendee – What Your Attendees [...]

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Being Disconnected from Critical Resources

June 10, 2008

All too often the correct information to solve a problem is not readily available.  If there is expertise in-house, you can walk down the hall and talk with someone on “how to “solve the issue.  But what happens if there is no one in-house who can answer your questions?  If you are well connected with [...]

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How to Thrive – Not Just Survive – This Economy with Brilliant Marketing

April 21, 2008

The tag line “being brilliant with the marketing basis” has been my theme throughout my consulting practice. The Marriott Corporation had a program many years ago where they examined every facet of their business and sought ways to be “brilliant”. That had an impact on me and I thought I could (and did) work with [...]

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The ROI Tool Kit: Unlocking The Mystery of Determining Trade Show ROI

February 7, 2008

Last week I had the privilege of being interviewed by USAE news writer, Kevin Eaton.  He was asking for my comments and opinions on the new tool from Exhibit Surveys – the ROI Toolkit.  The article will be coming out on February 12, 2008. This effort was a collaborative effort by the Center for Exhibition [...]

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