The topic of trade show innovation has been captured on film by exhibition thought leaders, Doug Ducate, President and CEO of CEIR and Francis Friedman of Time & Place Strategies. A core aspect of any event is to unveil “what’s new” on the show floor. This innovation factor drives attendance. Both the show organizer and exhibitors have the responsibility of communicating the innovations in a fashion that draws attention from the press, attendees and a larger group who could not come.
Francis Friedman
How does a Show Organizer bring “new” advancements, new innovations to a show when the exhibitors are not creating new products and services? This is a question Francis addresses in this video.
Doug Ducate
Continuing this conversation, Doug Ducate offers his opinions.
What are your thoughts? Where are you seeing innovation on the show floor? As an exhibitor, how are you communicating your innovations?
Please share your thoughts with us by commenting or if you would like to share it via a video, please let me know.
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