Trade Show Talk
« Previous EntriesTwitter at Trade Shows and Conferences
Wednesday, September 3rd, 2008Just this week, I signed up for my Twitter account (www.twitter.com). So it shows you that I have been slow to embrace this new, powerful communication tool. I am in a research mode for an upcoming session on Generation X and Y for some trade show organizers. And I know that Twitter is something which [...]
Conversations - the integral essence of face to face marketing
Friday, August 29th, 2008Engaging in conversations at an event is the reason a company takes the time, money and effort to participate in an event. The point of such conversation is to ensure that prospects or customers can share their business requirements and have exhibitors respond with appropriate information. You may ask yourself how often this kind of [...]
Driving Prospects Away with Your Generic Messages
Tuesday, August 12th, 2008Earlier this month I attend TS2 in Philly. TS2 is a trade show for trade show people. So one would expect them to know a thing or two about marketing for a trade show. Well as industry averages have it - some are right on and others have missed the mark.
Let’s learn from those who [...]
Leveraging Every Aspect of a Trade Show
Friday, August 8th, 2008Today Ed Jones and I discuss a very important element of trade shows - those important scheduled meetings that take place at the event.
Ed Jones was one of the presenters at TS2 last week (www.constellationcc.com) and I attended his session. One point that stood out for me from his presentation was the importance of all [...]
Nothing Can Replace Face to Face Marketing
Tuesday, August 5th, 2008Last week’s TS2 was filled with fun reacquainting with business colleagues and the pleasures of meeting wonderful new potential associates!!
Opportunities abound for these meetings at the speaker’s lounge, educational sessions, the trade show floor, cocktail receptions, meals, and even traveling to and from the airport. One never knows when one or more of these meetings [...]
What Do All Of These Numbers Mean?
Tuesday, July 22nd, 2008Next week Michael Hart, Editor in Chief of Tradeshow Week will be interviewing me at TS2. The topic will be “There’s Lots of Talk - But are There Any True Results from Web 2.0?” During the course of our conversation I want to share recent numbers noted around the Internet World regarding Web [...]
How To Have Your Best Show Ever…
Wednesday, May 14th, 2008One of the exciting features of blogging is that you get to meet and learn from other experts in your field.
I have had the privilege of getting to know Ardath Albee who writes a blog entitled Marketing Intentions http://marketinginteractions.typepad.com.
Her blog post from last week was picked up by the BtoB Online Magazine folks, which is [...]