From the category archives:

Trade Show Talk

Trade Show Innovation – a Discussion with Francis Friedman and Doug Ducate

by Joyce McKee on February 2, 2012

The topic of trade show innovation has been captured on film by exhibition thought leaders, Doug Ducate, President and CEO of CEIR and Francis Friedman of Time & Place Strategies.  A core aspect of any event is to unveil  “what’s new” on the show floor.  This innovation factor drives attendance.  Both the show organizer and exhibitors have the responsibility of communicating the innovations in a fashion that draws attention from the press, attendees and a larger group who could not come.

Francis Friedman

How does a Show Organizer bring “new” advancements, new innovations to a show when the exhibitors are not creating new products and services? This is a question Francis addresses in this video.

Doug Ducate

Continuing this conversation, Doug Ducate offers his opinions.

What are your thoughts? Where are you seeing innovation on the show floor?  As an exhibitor, how are you communicating your innovations?

Please share your thoughts with us by commenting or if you would like to share it via a video, please let me know.

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In this Current Economy – Are Trade Show Worth It?

January 30, 2012

This is a question almost every organization is asking: are trade shows the best use of my marketing dollars?  For some, the answer is a resounding YES, while others are quite the opposite.  In the recently released Center for Exhibition Industry Research (CEIR) report, The Changing Environment of Exhibitions, there are some data points which [...]

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Mild Optimism for Trade Show Growth

January 23, 2012

Optimism for trade show growth is finding itself front and center as 2012 unfolds.  The numbers form CES 2012 are indicating a record breaking crowd of 153,000 were in attendance.  The official audited numbers will be released later, but early indication is that it was a terrific show.  Congratulation CES!! BtoB Magazine reported in late [...]

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Three Key Questions when Selecting Booth Staff

January 19, 2012

Yesterday, I received a note from Keith Reznick, President of Creative Training Solutions, about my earlier blog post which included a video by Francis Friedman of Time & Place Strategies, discussing bringing A- Team to your trade show booth.  In his correspondence, he was applauding Francis for his straight forward conversation about the vital importance [...]

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Engaging the Trade Show Attendee

January 16, 2012

TSEA’s website has a new article written by Gordon Nary titled, Improve Your 2012 Exhibiting Results.  In the article he is interviewing  Keith Reznick, President of Creative Training Solutions and Ed Jones, President of Constellation Communication Corporation. Keith starts off in the article by saying: Access to the web enables attendees to hit the show [...]

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