From the category archives:

Trade Show Talk

Trade Show Leads Have $$$ and They Want to Spend Them

August 17, 2009

A picture of a trade show lead – money in their pockets and looking to find the “right” supplier for their business.  Will your business be the one they choose?  Unfortunately, this will not happen without some type of follow up.
I have been on this rant for some time now.  It utterly shocks me that [...]

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Exhibit Survey’s White Paper: Looking Past the Recession

August 11, 2009

The Exhibit Surveys folks have created a great White Paper -Looking past the recession: Exhibition strategies for the interim.  In it they detail our current economic situation and what exhibitors must consider for the near term.
Synopsis: Exhibitions are down, but far from out. Real time findings from the current recession indicate cause for optimism, including [...]

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Part 2 – No Lead Follow-up = Zero Sales

August 10, 2009

Last week I had asked my network on LinkedIn about trade show lead follow-up.  Here are a couple more responses:
Bob Kelley, CEM, CMM wrote:
Great question and I would be interested in how many honest answers you receive. Part of the problem may be in how the booth is manned, part of the problem may be [...]

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Advice from Francis Friedman – Bring the “A” Team

August 3, 2009

At TS2 I had the privilege of interviewing Francis Friedman of Time and Place Strategies.  One of my questions revolved around what an exhibitor could do to have a great show experience.
Listen in while he shares his views on bringing the “A” team to the show and the impact they have on  booth interactions.

Please share [...]

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