Trade Show Talk
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Tuesday, August 5th, 2008Last week’s TS2 was filled with fun reacquainting with business colleagues and the pleasures of meeting wonderful new potential associates!!
Opportunities abound for these meetings at the speaker’s lounge, educational sessions, the trade show floor, cocktail receptions, meals, and even traveling to and from the airport. One never knows when one or more of these meetings [...]
What Do All Of These Numbers Mean?
Tuesday, July 22nd, 2008Next week Michael Hart, Editor in Chief of Tradeshow Week will be interviewing me at TS2. The topic will be “There’s Lots of Talk - But are There Any True Results from Web 2.0?” During the course of our conversation I want to share recent numbers noted around the Internet World regarding Web [...]
The Manners of Business Conversation
Friday, July 11th, 2008It all starts with a conversation.
Every budding friendship includes conversation as an important contributor toward its success. That holds true for business relationships as well. In today’s world the “form” of the conversation can take on many aspects - a direct mail piece, an internet query, a networking opportunity and of course attending a trade [...]
Let’s Talk Trade Shows - It’s What I Do Best!!
Thursday, July 3rd, 2008All the elements have been coming together quietly. Months of preparation and gathering relevant information has taken place. The Member’s site has been viewed and reviewed by many folks. Initial members are on board now.
Click on the picture of me - over on the right side bar for an introduction by me to the Member’s [...]
How To Have Your Best Show Ever…
Wednesday, May 14th, 2008One of the exciting features of blogging is that you get to meet and learn from other experts in your field.
I have had the privilege of getting to know Ardath Albee who writes a blog entitled Marketing Intentions http://marketinginteractions.typepad.com.
Her blog post from last week was picked up by the BtoB Online Magazine folks, which is [...]
The Wizardry of Web 2.0 – What Does That Really Mean?
Wednesday, April 30th, 2008Yesterday I had the privilege of speaking to a group of show organizers about the topic of Web 2.0 and what it could mean to their shows. The group was MATSO – they are the largest shows in North America. It is a small, but powerful group.
Web 2.0 is all about community, I said.
Trade show [...]
Going to the Dogs? Or putting on the dog? Either way they drive traffic!
Wednesday, March 26th, 2008OK – so I am a dog lover. For those that know me, I am a standard poodle person.
So it caught my attention when CNN had a story last Friday on their website about how 34,000 people go to Facebook DAILY to read dog blogs.
There are a group of dog bloggers who [...]