From the category archives:

Trade Show Talk

Three Key Questions when Selecting Booth Staff

January 19, 2012

Yesterday, I received a note from Keith Reznick, President of Creative Training Solutions, about my earlier blog post which included a video by Francis Friedman of Time & Place Strategies, discussing bringing A- Team to your trade show booth.  In his correspondence, he was applauding Francis for his straight forward conversation about the vital importance [...]

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Engaging the Trade Show Attendee

January 16, 2012

TSEA’s website has a new article written by Gordon Nary titled, Improve Your 2012 Exhibiting Results.  In the article he is interviewing  Keith Reznick, President of Creative Training Solutions and Ed Jones, President of Constellation Communication Corporation. Keith starts off in the article by saying: Access to the web enables attendees to hit the show [...]

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Will CES Exhibitor’s Sales Teams Look Like This on Monday Morning?

January 13, 2012

Last year, I found this cartoon from MarketingSherpa and as 2012 CES is being wrapped up, I am wondering if the sales teams will feel like this on Monday? Trade Show Lead Follow-up Unfortunately, far too many exhibitors will let those leads go the competition since they have no follow-up plans.  It is such a [...]

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The Heart Beat of the CES Show Floor

January 11, 2012

For the millions of us who could not attend the 2012 CES, there are several ways we can access what is transpiring on the show floor.  One of them in streaming video or film clips which highlight the new innovations being announced.  Either CES or an exhibitor is creating this digital content for us. CES [...]

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Keeping Up with 20,000 New Product Introductions at CES

January 9, 2012

Innovation and CES have always been linked together. This year CES is anticipating 20,000 new product introductions this week in Las Vegas. Can you imagine trying to keep up with all of them? That is why more than 5,000 press are in attendance this year. Unfortunately, we will hear and know about only some of [...]

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