From the category archives:

Trade Show Talk

Where Are All of the Trade Show Lead Follow-up Success Stories?

February 29, 2012

We know that many exhibitor’s do not thoroughly follow-up leads after a show.  However, there are some who do!  Although we do not hear about them.  These smart marketers are quietly securing orders and adding to their revenue stream by diligently contacting the leads from the last show.  They may be doing it as an [...]

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Is There a “Fix” for Poor Trade Show Lead Follow-up?

February 22, 2012

Today’s #expochat is on the topic of trade show lead follow-up.  This is a subject which I have extensive knowledge of, due to owning a boutique call center, where one of our activities was scrubbing leads.  I could write a book on this topic, but for today let me present some ideas as food for [...]

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Ask and It is Handled – Hubspot is a Highly Responsive

February 21, 2012

My faith is Hubspot has been fully restored!  Thank you Mike Volpe and Jessica Meher!! If you missed it yesterday, I was getting irritated by receiving an email invitation (again and again) to one of their small business webinars, which I had participated in months ago.  I wanted to be taken off that particular list, [...]

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When a Respected Company Becomes Irritating

February 20, 2012

Hubspot is a great company!  I respect them and the content they produce.  However, I am getting  frustrated with them.  You see I attended one of their small business webinar back in December.  I wanted to check out what they had to offer and see if it was a match for me, at this time.  [...]

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Hitching a Ride on Your Company’s Blog for Your Trade Show Activities

February 13, 2012

Next week, The International Center for Exhibitor and Event Marketing (ICEEM) is hosting a webinar and I am presenting the section on blogging.  The session description is as follows: There’s no question that a company’s blog is a vehicle for communication with its key audience. These community members like to be informed on what is [...]

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