Trade Show Talk
Next Entries »What Do Trade Shows, Glazed-Eyed Zombies, Chicken Sticks, Gold, And Opportunities Lurking Have In Common?
Friday, March 21st, 2008We are surrounded by countless opportunities.
I believe that I walk in a field of limitless opportunities every day.
One needs to be ready to take advantage of any opportunity presented.
And that is especially of the event world.
You just never know who you will meet and where that chance encounter will [...]
What Are Your Thoughts On ‘Content Marketing’ - And This Blog?
Wednesday, March 19th, 2008Blogging is becoming such a part of my life now - even though I have been at it only for a few months.
I look forward to communicating my ideas to you.
AND I am amazed to find such wealth of information from other bloggers.
There is one resource I want to introduce you [...]
Preparing for the Many Audiences at a Trade Show
Wednesday, February 27th, 2008Last week I had a meeting with an old client who now has a new company and is going to a big show for them.
In our conversation I was pointing out to him that he needs to have several messages for the various audiences who show up.
Each group has its own [...]
Technology Got You Pulling Your Hair Out?
Wednesday, February 20th, 2008I have been learning all sorts of new technology for the next phase of Let’s Talk Trade Shows.
I have even written various younger family members, bragging about my technology accomplishments.
So when I saw this cartoon, I could sure identify with it.
Enjoy…
Joyce McKee
Are You Hearing The ‘Voice of The Customer’?
Tuesday, February 12th, 2008The Voice of the Customer – this is something we should be listening to with avid interest.
Our customers are constantly shifting and changing. Are you listening?
Last week in the BtoB Magazine there was a promotional piece written by Kerry Gumas on the “’Voice of the Customer’ heard loud and clear” in their Endnote section.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080208/MEDIABUSINESS/812401936/1180/FREE
The questions Kerry [...]
On Being Remarkable In The Trade Show World…
Thursday, January 24th, 2008One of the blogs I check on a regular basis is Seth Godin’s blog.
My affection for him started with his book, the Purple Cow. And the main point of being REMARKABLE has stuck with me ever since.
I am always questioning – how can this be remarkable? That standard now affects this work – Let’s Talk [...]