Trade Show Tips

The deeper I get into Social Media world, the relevancy of this tool Twitter and what it can  achieve must be explored by those who are trade show exhibitors and show organizers.  I am attending the Inbound Marketing Summit hosted by New Media Labs.  They are providing great education on Social Media and what can be experienced today if used properly.

Yesterday when Chris Brogan was on stage and giving the opening remarks, the first thing he did was to make sure the audience knew where the location via the hash tag on Twitter was so we could monitor the conversation.  And the location is ims09.  The conversation was continuous throughout the day and into the night.  I missed the party but could keep up on activities via Twitter.

During the lunch break, I had  a chance to grab Chris and ask him a question - what should exhibitors do with Twitter at a show.  It is only a minute or so, but please listen to his words of wisdom.

He shared that he will be at IAEE’s EXPO EXPO in Atlanta with Rick Calvert.  I want to find out more about their presentation - I am sure it will be one not to miss.  Speaking of Rick Calvert, Nora Johnson from Experient shared this with me via my LinkedIn.

Last month, Rick Calvert, CEO and Co-founder of BlogWorld and New Media Expo, spoke at a local industry educational program. He shared the concept of placing flat screens around the convention space so that people could follow the Tweets for that particular event (via a designated tag).

Among the many benefits realized were building community and spreading positive word-of-mouth to those at the show, and more importantly, to those who may not be at the show. People could see that individuals were using Twitter to broadcast where they were - inviting others to join them - and also to share their thoughts around the content and value of the show. In one sense, every speaker, vendor and exhibitor also had to keep the bar raised, as anyone - at any time - could Tweet about their experience or impression.

In general, the running Tweets supported an active, relevant and credible convention where people networked with one another and truly found value.

Need to leave for day 2 of the Inbound Marketing Summit.  I am looking for more tidbits of wisdom and insights on how to use Social Media.  Nothing can replace face-to-face meetings, but Twitter along with face-to-face can be a dynamic duo.

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