Trade Show Tips
« Previous EntriesDriving Prospects Away with Your Generic Messages
Tuesday, August 12th, 2008Earlier this month I attend TS2 in Philly. TS2 is a trade show for trade show people. So one would expect them to know a thing or two about marketing for a trade show. Well as industry averages have it - some are right on and others have missed the mark.
Let’s learn from those who [...]
Should We Exhibit?
Thursday, July 17th, 2008This is an age old question. And depending on what is happening in your company and its marketing department, there could be several answers to this question.
Being at a trade show could be a vital boost for your sales process - if you are prepared to take advantage of this marketing opportunity. But if you [...]
Planning = Success
Thursday, June 19th, 2008Following up on leads captured at a trade show seems to be such a monumental task for many companies. When I see the statistic from CEIR that 80% of trade show leads are never followed up, I just shake my head in disbelief. Why? Why? Why?
Recently I was having a conversation [...]
Your Five Step Formula For Trade Show Success…
Wednesday, June 11th, 2008All too often the correct information to solve a problem is not readily available.
If there is expertise in-house, you can walk down the hall and talk with someone on “how to “solve the issue.
But what happens if there is no one in-house who can answer your questions?
If you are well connected with business associates, you [...]
Rising Above Tradeshow Chaos
Wednesday, May 28th, 2008Editor’s note: In the second installment of a two-part article, FrogDog Communications provides helpful tips on standing out in the tradeshow crowd. Click here to read last week’s tips on strategic planning for tradeshow success.
By Ed Davis
Account Manager
Nothing triggers sensory overload like a busy tradeshow floor—except maybe a carnival midway.
Your message can be easily [...]
Quality—Not Volume—of Booth Traffic Spells Tradeshow Success (Part I)
Friday, May 23rd, 2008Editor’s note: In the first installment of a two-part article, FrogDog Communications provides helpful tips on effective tradeshow planning. I thought I would share it with you.
By Ed Davis
Account Manager
Attracting the right people—not necessarily the most people—is the mark of a successful tradeshow marketing strategy. This is particularly true for companies that serve narrow but [...]
Where Do Great Trade Show Marketing Ideas Come From?
Wednesday, April 16th, 2008Ideas are made of inspiration.
The successful ideas have follow through and flexibility as key ingredients.
So where did the idea for this blog come from?
I would say inspiration.
The whole concept of this site (and more) was born out of a thought that was given to me.
Now it is my responsibility to make something out of that [...]