Trade Show Tips
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Thursday, June 19th, 2008Following up on leads captured at a trade show seems to be such a monumental task for many companies. When I see the statistic from CEIR that 80% of trade show leads are never followed up, I just shake my head in disbelief. Why? Why? Why?
Recently I was having a conversation with an acquaintance, Sherrie [...]
Your Five Step Formula For Trade Show Success…
Wednesday, June 11th, 2008All too often the correct information to solve a problem is not readily available.
If there is expertise in-house, you can walk down the hall and talk with someone on “how to “solve the issue.
But what happens if there is no one in-house who can answer your questions?
If you are well connected with business associates, you [...]
Rising Above Tradeshow Chaos
Wednesday, May 28th, 2008Editor’s note: In the second installment of a two-part article, FrogDog Communications provides helpful tips on standing out in the tradeshow crowd. Click here to read last week’s tips on strategic planning for tradeshow success.
By Ed Davis
Account Manager
Nothing triggers sensory overload like a busy tradeshow floor—except maybe a carnival midway.
Your message can be easily [...]
Quality—Not Volume—of Booth Traffic Spells Tradeshow Success (Part I)
Friday, May 23rd, 2008Editor’s note: In the first installment of a two-part article, FrogDog Communications provides helpful tips on effective tradeshow planning. I thought I would share it with you.
By Ed Davis
Account Manager
Attracting the right people—not necessarily the most people—is the mark of a successful tradeshow marketing strategy. This is particularly true for companies that serve narrow but [...]
Where Do Great Trade Show Marketing Ideas Come From?
Wednesday, April 16th, 2008Ideas are made of inspiration.
The successful ideas have follow through and flexibility as key ingredients.
So where did the idea for this blog come from?
I would say inspiration.
The whole concept of this site (and more) was born out of a thought that was given to me.
Now it is my responsibility to make something out of that [...]
How To Master The Marketing Mind Game…
Wednesday, April 2nd, 2008Marketing is a mind game – getting your mind wrapped around the prospects mind and providing solutions can make you a winner!
So the question arises – how to peak into the minds of your customers and prospects?
Ask questions.
Be prepared for the answers, too.
Here is one idea on asking questions of your customers and prospects:
Create a [...]
Trade Show Leads: Good Intentions Plus Follow Up Leads To The Sale
Monday, February 4th, 2008Too often at a trade show, a booth person communicates to the attendee that there will be some type of follow up from their discussion.
An expectation is set in the mind of the attendee that something will occur when they get back to their office.
And maybe there are good intentions on the part of the [...]