From the category archives:

Trade Show Tips

First Step in Engagement – Personalization

June 15, 2011

We all love our names!! Most of your prospects have a very crowded inbox. To distinguish yourself from the hundreds of emails in that inbox and obtain a response is an ongoing marketing challenge. Using names in unique way that grab attention and a response is a big challenge. One proven way is by using [...]

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Give Tschotskes – Or Not? That is the Question

May 27, 2011

The question typically arises in planning your booth for an upcoming trade show – what will we give away to the attendees? Promotional products are a great way to extend your brand, if selected correctly. I saw this article on Mashable and wanted to share it with my readers. I know I have promotional products [...]

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Show Me the Money from Those Leads!

May 12, 2011

From my webinar archives, let me bring out the one on lead follow-up. It is always a timely topic, since a whole group of exhibitors ignore it. I shake my head and wonder why they exhibit at a show when their leads are being taken away from them by the competition who is contacting them [...]

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Information Overwhelm – How Do You Handle It?

May 6, 2011

OK – I will confess, I am an information junkie. I like to have or know where quality information resides. When I lost 34 Gigs of my hard drive [reports, PDFs, pictures, etc.] in February of this year, I realized how attached I had become to information. The experience was like losing a trusted source, [...]

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Building Booth Traffic Using Wired Names

May 3, 2011

Just recently I have become acquainted with Dave Maskin who is the WireMan and traffic builder for exhibitors. Now I have seen him for years on LinkedIn answering all types of questions. He is consistently helping others via his answers. It has been a delight getting to know him and I wanted to share what [...]

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