Trade Show Tips

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Asking the Right Questions BEFORE Exhibiting at a Trade Show Is Key

Friday, January 25th, 2008

It is an age old question – should we exhibit? 
This question surfaces on a regular basis in all companies. 
There are certain shows, based upon the great performance in the past are no-brainers. 
But there can others which you may not know much about.
My research friend, Mike Courtney of Aperio Insights has given me a few questions [...]

Why salespeople HATE trade show leads…

Thursday, January 3rd, 2008

Last month when I was walking the aisles of EXPO EXPO, there were several exhibitors who had a fish bowl where you could drop your card in and win “something”. 
The lure of the special gift, many people will drop their card in with the hopes of winning the prize.  But are those cards leads?  Only [...]

Seth Godin’s secret for getting a ton of visitors to your trade show booth…

Thursday, December 27th, 2007

These days I am all over the internet doing research for Let’s Talk Trade Shows and some upcoming reports for 2008.

I found an interesting blog entry by Seth Godin on trade shows.

What results are you getting from Trade Shows?

Friday, December 21st, 2007

For years I have watched companies conduct all sorts of marketing activities in hopes of producing measureable results – sales.

They are hoping that the marketing activity, whether it is a direct mail campaign, a seminar or exhibiting at a trade show would gain the company new customers. And all too often

Get Access To Industry Leaders Face To Face at Trade Shows Like Expo Expo

Wednesday, December 19th, 2007

Chance meetings that turn into new relationships – that is the power of face-to-face events! As I was leaving the hotel last week and heading to the airport, I caught a ride with a fellow EXPO EXPO attendee. Mike Hatch is the Senior Vice President of a2z – one of the suppliers to the trade show industry. Even though

For Relationship Building With Prospects - Nothing Beats Face to Face

Monday, December 10th, 2007

There are many ways to get to know a prospect or customer and build a profitable relationship.

Every day we get email, faxes, snail mail, and phone calls. Personally, I like the telephone. It gives me the chance to keep in touch with the important customers and prospects in my life. But if I want to meet with a lot of qualified new prospects at one time, I go to a tradeshow.

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