From the category archives:

Trade Show Tips

Building Booth Traffic Using Wired Names

May 3, 2011

Just recently I have become acquainted with Dave Maskin who is the WireMan and traffic builder for exhibitors.  Now I have seen him for years on LinkedIn answering all types of questions. He is consistently helping others via his answers.  It has been a delight getting to know him and I wanted to share what [...]

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Special Promotion on Webinars

April 11, 2011

Webinars have become a standard communications tool in the marketing arsenal.  There are offers for this type of education every week by magazines, associations and companies.  They are an easy method to share knowledge and information. In a blog post by Chris Garrett, he lists 5 Reasons to Love Webinars.  As he is describing his [...]

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A Sample of What is Contained in The Black Book of Trade Show Numbers

March 23, 2011

Yesterday afternoon I received a call from a woman who was having to prepare trade show justification.  She had seen the promotion for The Black Book of Trade Show Numbers and was desperately calling to see if I could help her.  Some questions were easy for me to answer because they are a part of [...]

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Two Main Strategies For Leveraging Twitter, LinkedIn, and Facebook For Pre-Show Promotions

April 12, 2010

Today’s post is from my colleague Michael Thimmesch of Skyline Exhibits who writes for his blog: www.skylinetradeshowtips.com.  Enjoy!! There are two main strategies exhibitors can choose to leverage Facebook, LinkedIn, and Twitter before their trade show:  Either they communicate with their own network they’ve already built up over the long-term on those social networks, or [...]

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How One Exhibitor Leaves a Show and Follows-up on EVERYONE

March 22, 2010

Last week I conducted a webinar for the exhibitors of PRSM ( Professional Retail Store Maintenance Association) in preparation for their upcoming Orlando show April 18 – 20.   Post show lead follow up was a discussion point in the presentation.  After the webinar I talked with one of the  participants, Bob Micunek Director of Marketing [...]

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